As the new academic year approaches, university students around the world rely on Apple's iPad and Mac to meet the demands of their academic lives. Thanks to the longevity, portability and reliability of these devices, students rely on the Apple ecosystem to excel in fields ranging from visual arts to medicine.

From taking notes and creating presentations to creating apps and editing video projects, the Mac and iPad have become indispensable tools for students to navigate the complexities of their respective domains.

With the introduction of Apple Intelligence features this fall, iPhone, iPad and Mac will offer even more capabilities to handle the growing demands of various disciplines, while maintaining Apple's first-class standards for privacy.

Undoubtedly, choosing the right device and the right technology plays a critical role in a student's success. According to a study by Futuresource Consulting, 65% of students choose their primary unit based on their chosen fields.