More than half of Americans use ad-blocking software, and among advertising, programming, and security professionals, that percentage is more like two-thirds to three-quarters.
Google is killing ad blockers in Chrome
According to a survey of 2,000 Americans conducted by research firm Censuswide, commissioned by Ghostery, a maker of ad-blocking and online tracking software, 52 percent of Americans now use an ad blocker, up from 34 percent in 2022 Statista data.
More striking are the numbers cited for tech-savvy users who have worked at least five years in their respective fields—veteran advertisers, programmers, and cybersecurity experts.
The Censuswide report shows that 66 percent of experienced advertisers, 72 percent of experienced programmers and 76 percent of cybersecurity experts use ad blockers.
