What is Microsoft cooking with this one?

Microsoft's latest Xbox ad has left fans a bit confused. The announcement means fans no longer need to own a console to play Xbox games. With Microsoft's focus shifting towards cloud gaming and digital platforms, fans feel a little betrayed.

This has caused fans to fear that they will be forced to repurchase all of their games digitally. Or forced to subscribe to services to access titles they already own, branding this an "anti-consumer" strategy.

The main argument from fans stems from the fact that Xbox users who have invested heavily in physical games may need to purchase digital versions to play through cloud services. The move to cloud gaming means that consoles may become obsolete.