Hey Arnold!, Christopher Walken and Chris Pratt all appear

by Cass Marshall and Polygon Staff

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The Super Bowl may be the annual culmination of the NFL season, but it has also long since swelled to become a stage for all manner of matters of cultural significance. There's the adorable Puppy Bowl and a kid-friendly Nickelodeon presence complete with a SpongeBob concert inspired by "Band Geeks." But one of the main extra draws of the Super Bowl is all the high-budget commercials and trailers launched alongside the event. These ads range from actively creepy to downright clever, so we've rounded up the year's highlights.