Apple's streaming service makes up just 0.2% of the US TV audience.
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Channels used to be the main competition, but now it's streaming services. It's no surprise that they constantly need to update and adapt to their audience as competition gets tougher. There is always research going on about this, and recently Apple TV+ has been in the spotlight.
The news may not come as a shock, but it definitely affects the entire range, which is currently top notch. Several shows on the platform have already been nominated for Emmys and even won, so what's next for them?
Netflix has always been the biggest player in streaming since it launched, making it easier to find someone who doesn't have other streaming services than it is to find someone who doesn't have Netflix. But as time goes on and new options appear, the competition for viewers has become really intense.
