Back in late 2020, Looking Glass, a company focused on holographic technology and based in Brooklyn, released a unique 3D holographic display that could show portrait images in a cool 3D holographic format. Fast forward a couple of years and Looking Glass aims to transform the open web with its new Looking Glass Block technology. It's a new image format that allows you to view and share 3D content on any traditional device or platform. Check out the details below.
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Looking Glass recently introduced a new way to share 3D content created with Blender, Unity or Unreal Engine on the internet: Holographic Embeds. These embeds take advantage of the company's new Block technology and are built on common web standards, meaning you can view them in any browser like Chrome, Firefox or Edge.
Shawn Frayne, co-founder and CEO of Looking Glass, says if you combine all the CGI in movies, video screenshots, 3D models, portrait mode photos and of course NFTs, you'll end up with trillions of pieces of 3D content. But unfortunately, we will only experience these pieces of content in 2D due to the lack of technology that could bring these pieces of 3D content to traditional platforms.
"Imagine we're in a parallel universe and every movie ever made was shot in color, but every human was watching in black and white. That's the situation we're in with 3D," Frayne told The Verge.
