Modern media comes in many different formats, including print media (books, magazines, newspapers), television, movies, video games, music, cell phones, various kinds of software, and the Internet. Each type of media involves both content, and also a device or object through which that content is delivered.

Media can be classified into four types:

• Print Media (Newspapers, Magazines)
• Broadcast Media (TV, Radio)
• Outdoor or Out of Home (OOH) Media.
• Internet.

The World’s Top Media Companies

• Netflix (NFLX): $234 Billion.
• 2. Walt Disney (DIS): $220 Billion.
• Comcast Corp (CMCSA): $209 Billion.
• AT (ATT): $203 Billion.
• Charter Communications (CHTR): $130 Billion.
• Sony (SNE): $95 Billion.
• Thomson Reuters Corporation (TRI): $40 Billion.
• ViacomCBS (VIAC): $17.5 Billion.

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From journalism to advertising, here are 5 exciting career options in media industry

• Journalism.
• Broadcast media.
• Advertising and Public relations.
• Events and campaign management.
• Corporate communication.

Business benefits of corporate social responsibility

• better brand recognition.
• positive business reputation.
• increased sales and customer loyalty.
• operational costs savings.
• better financial performance.
• greater ability to attract talent and retain staff.
• organisational growth.
• easier access to capital.

Social responsibility means that individuals and companies have a duty to act in the best interests of their environment and society as a whole. The crux of this theory is to enact policies that promote an ethical balance between the dual mandates of striving for profitability and benefiting society as a whole.

Disadvantages of CSR

• Costs. The factor of costs impacts an organization in two ways when it embeds the system of CSR into its operations.
• Clashing of business objectives.
• Interests of the shareholders.
• Competitive Disadvantage.
• Impact upon the reputation of the Corporation.

CSR programmes provide an opportunity for corporations and companies to positively engage with communities across all levels of society. CSR not only benefits communities. It also provides businesses with new and varied opportunities and can often be of mutual benefit for both businesses and the community.

A community is a group of people with common interests and values. Community responsibilities are an individual’s duties or obligations to the community and include cooperation, respect and participation. The concept goes beyond thinking and acting as individuals to common beliefs about shared interests and life.

The adoption of social responsibility positively affects the protection of the environment from pollution, and this effect shows that the adoption of the concept of corporate social responsibility is influenced by the following factors: increasing the participation of workers with healthy environmental contributions to …

Social responsibility is an ethical theory in which individuals are accountable for fulfilling their civic duty, and the actions of an individual must benefit the whole of society. If this equilibrium is maintained, then social responsibility is accomplished. …

The philanthropic responsibilities are the voluntary responsibilities of the enterprise. Such activities can include donations of goods and services, volunteering activity, the involvement of the enterprise or of its employees in the community or of the stakeholders.