Meta CEO Mark Zuckerberg recently announced Instagram's discontinuation of the Telegram Channel feature with the introduction of Broadcast Channels. Zuckerberg debuted the feature through his own broadcast channel, where he intends to share future Meta-related updates with his followers. Initially, channels are available to select creators in the US, but Meta plans to expand the feature to more creators and users in the coming months. But if you're keen to learn more about broadcasting channels on Instagram, along with the steps to create a new channel and how to join them, then you've come to the right place. In this article, we will take an in-depth look at the Instagram Broadcast Channel feature.
What are Instagram Broadcast Channels | How to use NEW FEATURE
Before we explain what Instagram Broadcast Channels are, note that the rollout is limited at the moment. Also, currently you can only use the broadcast channels feature on your smartphone, as it is not yet available on the desktop site. Keep reading to learn what an Instagram Broadcast Channel is and how you can join one.
With the introduction of Broadcast Channels, Meta aims to equip creators with the ability to communicate closely with their audience and develop deeper connections with their community on Instagram.
As a creator, you'll be able to create a one-to-many public messaging channel to interact with your audience at scale. Only you will be able to send messages on your broadcast channel. You can invite your followers to join your channel by sharing the link via Instagram Stories. You can also update your profile and add the Broadcast channel link to your Instagram bio.