Koch’s postulates are as follows: The bacteria must be present in every case of the disease. The bacteria must be isolated from the host with the disease and grown in pure culture. The specific disease must be reproduced when a pure culture of the bacteria is inoculated into a healthy susceptible host.

“Guiding Principles” are a broad philosophy that encompass your personal beliefs and values and guide an organization throughout its life in all circumstances, irrespective of changes in its goals, strategies or type of work. They create a company culture where everyone understands what’s important.

They concluded that these five principles were the ones that built the company to its current stage: honesty, hard work, consistency, discipline and respect. This will be the framework that will guide all the activities performed throughout the different departments and units of Continental Air.

Four Steps to Creating Guiding Principles

1. Articulate the Values. To create your guiding principles, you must have already identified your top 3-5 core values.
2. Identify the Irrational Rules, Policies, Procedures.
3. Develop the Guiding Principles.
4. Apply the Principles.

6 Guiding Principles to Successful Strategy Management

• Focus on the most important.
• Leverage strengths.
• Communicate.
• Raise the Energy Level.
• Remain Flexible.
• Invest in Outside Help.

A strategic principle is defined as a memorable and actionable phrase that condenses a company’s strategy that is communicated throughout the organization (See the illustration below). The purpose of this paper is to describe how a strategic principle is created and used to help companies maintain strategic focus.

The three levels of strategy are:

• Corporate level strategy: This level answers the foundational question of what you want to achieve.
• Business unit level strategy: This level focuses on how you’re going to compete.
• Market level strategy: This strategy level focuses on how you’re going to grow.

At its most basic level, a strategy is a hypothesis. To be a good strategy, it must precisely diagnose the problem being solved; set a guiding policy that will address that problem; and propose a set of coherent actions which will deliver that policy.

Here are 10 examples of great business strategies:

• Cross-sell more products.
• Most innovative product or service.
• Grow sales from new products.
• Improve customer service.
• Cornering a young market.
• Product differentiation.
• Pricing strategies.
• Technological advantage.

Strategy can often be confused with tactics, goals and even actions. The Oxford Dictionary defines strategy as: “A plan of action designed to achieve a long-term or overall aim” “The art of planning and directing overall military operations and movements in a war or battle”

As such, strategies are the broad action-oriented items that we implement to achieve the objectives. In this example, the client event strategy is designed to improve overall client satisfaction. Any example of a strategic plan must include objectives, as they are the foundation for planning.

A strategy is the direction and scope of an organization in the long run. It helps an organization achieve an advantage over its competitors through an efficient configuration of resources. The features of a strategy are: Creation of a plan to outdo the rivals.

A Strategy is a special plan made to achieve a market position and to reach the organizational goals and objectives, but Policy refers to a set of rules made by the organization for rational decision making. You should know that policies are subordinate to strategy.

Strategy is a major course of action through which an organization relates itself to its environment particularly the external factors to facilitate all actions involved in meeting the objectives of the organization. …

Key Characteristics of an Effective Business Strategy

• They are Not Tactical. People often get a strategy mixed up with a tactic.
• They are Actionable. Strategic goals are achievable through tactics.
• They are Clear.
• They Include a Business Plan.
• They Don’t Change Much.

4 levels of strategy are;

• Corporate level strategy.
• Business level strategy.
• Functional level strategy.
• Operational level strategy.

Win strategies are what you do in order to win, and themes are what you say in order to win. Win strategies often imply what your themes will be about, and may include delivering certain messages. But sometimes they are action items that have nothing to do with the document.