The challenges are: low cover price, growth of ‘paid’ news, major investment to establish presence in non-home markets, growth of regional newspapers, entry of traditional players, ad revenue dominated by certain sectors like education, services, Hindi and vernacular growing strongly.

Traditionally, the government-owned Pakistan Television Corporation (PTV) has been the dominant media player in Pakistan. The PTV channels are controlled by the government and opposition views are not given much time.

The total number of newspapers are 707 as 2019 according to Pakistan bureau of statistic.

Freedom of the press in Pakistan is legally protected by the law of Pakistan as stated in its constitutional amendments, while the sovereignty, national integrity, and moral principles are generally protected by the specified media law, Freedom of Information Ordinance 2002 and Code of Conduct Rules 2010.

What are disadvantages of print media?

• No interactions. Print materials do not generally provide built-in interactions.
• No audio/visual elements. Print materials are static and are not appropriate for teaching languages and visual concepts.
• Require reading skills.
• Time delay.

Demerits of Print Media:

• Not for a global audience.
• Requires multiple exposures.
• Requires a lot of planning.
• Competition for attention is fierce.
• Hard to target a specific audience.
• Higher cost.
• Requires longer lead times.

Newspaper is one of the most important and effective print media of mass communication….Books are categorized as:

• Trade Books.
• Paper-back books.
• Text books.
• Professional Books.

Therefore, an enabling legal framework to: promote and protect people‟s right to information; curb/ restrict secretive practices of the government; and ensure independence and diversity of media is essential. In Pakistan, during past thirteen years, the information and media milieu have completely changed.

A career in journalism is an esteemed profession as they play a key role in educating and enlightening the common man about news from any part of the world. A journalist collect, report, edits, and communicates news items through various forms of media like print and electronic media.

Technology has impacted the communication in a positive way. The number of newspapers has risen sharply which has made the communication to its optimum level whilst profits have also boomed. Development of information and communication technology has made the work of newspaper publication easy and less laborious.

Over the course of 2016 to 2018, Pakistan’s overall advertisement spending on media has shown a declining trend. This was even true for digital media against the general perception that audiences and markets are migrating online.

“Pakistan’s print media sector, however, has traditionally been majorly dependent on government advertising and, since 2016, has seen the federal government as its biggest advertiser,” adds Khattak, saying that things are now changing considering the rising censorship.

Pakistan’s chequered political history of long stretches of martial law, the subjugation of representative governments by the deep state, and a brutal domination of the media landscape ownership for most part of the country’s existence almost ensures that media independence has been mostly fiction.

Media market information is hard to get but the official news agency Associated Press of Pakistan (APP) reported in 2017 that there has been a cumulative investment of four billion dollars in the electronic media industry in Pakistan between 2002 and 2017 and was estimated to touch five billion dollars by the end of 2018.