We have five levels of sponsorship:

• Premier Platinum: $10,000 or more.
• Platinum: $5,000 – $9,999.
• Gold: $3,000 – $4,999.
• Silver: $2,000 – $2,999.
• Bronze: $500 – $1,000.

What Should Be Included in a Sponsorship Letter?

1. An Introduction to Yourself and Your Opportunity.
2. The Reason You Got in Touch.
3. Information about Your Audience.
4. Your Activation and Sponsorship Opportunities.
5. A Mention of When You Will Follow Up.

The following methods for determining sponsorship levels are ideal:

1. Customizing per sponsor.
2. Using a sponsor’s feedback from case studies and activation ideas.
3. Making a common benefits list.
4. Utilizing some form of sponsorship levels if necessary, but letting the sponsor have a say in what goes into each level.

4 Types of Event Sponsorships That Bring Value

• What Is Event Sponsorship? Event sponsorship enables sponsors to give some sort of investment in exchange for marketing at an event.
• Financial Event Sponsorship.
• In-Kind Sponsorship.
• Media Event Sponsorship.
• Promotional Partners.

A Different Approach to Naming Sponsorship Levels

• Solar Power — Terawatt, Gigawatt, Megawatt, Kilowatt.
• Cancer Research — Cure, Progress, Promise (my favorite one)
• Grain World — Driving Partners, Innovators, Leaders, Experts.
• BIO — Double Helix, Helix, Premier.

Corporate sponsorship is defined as “a form of advertising in which companies pay to be associated with certain events,” according to Inc magazine. Sponsorship levels can vary depending on the size of your event, your organization, and what kind of benefits you can offer.

The proof of sponsorship means that you and your guest are responsible for all costs. This will ensure that your guest will not experience any problems if he or she cannot (or no longer) pay for costs related to his or her stay, for example, because your guest no longer has access to money.

A sponsorship letter typically asks a business or individual to contribute to an event, fundraising initiative or provide long-term support to a non-profit organization.

Sponsorship Tiers

• Premier Platinum: $10,000 or more.
• Platinum: $5,000 – $9,999.
• Gold: $3,000 – $4,999.
• Silver: $2,000 – $2,999.
• Bronze: $500 – $1,999.

Types of sponsors

• Financial Sponsors. These sponsors provide direct financial support to an event and sometimes are called cash sponsors.
• In-kind sponsors. Instead of investing cash as financial sponsors, in-kind sponsors provide goods or services to an event.
• Media sponsors.
• Promotional sponsors.

Step one: Start by writing a sentence or two stating your background, history, your skills and lastly experience. Step two: State the reason for writing this letter, describe in detail the event or the cause you are seeking help for, ensure to indicate the date, venue and other things that relate to the event.

Examples of high level sponsor giveaways: 1-4 playing spot(s) in the event; team/corporate photo-graphs; plaques; certificates; signage on golf carts; signage at entrance to course, finish of the course, or at the banquet; company logo in printed materials. Convenience stores have access to vendors that may be interested in being involved.

When reaching out to a corporate sponsor, you need to know and demonstrate that you know exactly who you’re contacting, their role at their company, and how they fit into your sponsorship needs. Make sure to acknowledge past gifts and drill down on exactly what your organization needs from the sponsor.

A sponsorship is a mutually beneficial partnership where one entity receives financial support while the sponsor organization earns the opportunity to earn some sort of incentive or recognition. For instance, a nonprofit organization can request sponsorship from a corporation for an upcoming fundraising event.