Aristotle, who founded the art of rhetoric, says that a persuasive message has three critical elements: ethos (the credibility of the speaker), logos (the strength of the argument) and pathos (the communicator’s ability to emotionally move an audience).

In order to be a more influential writer, there are a few persuasive writing techniques a writer may utilize:

• Pick a topic you’re passionate about.
• Know your audience.
• Hook the reader’s attention.
• Research both sides.
• Be empathetic.
• Ask rhetorical questions.
• Emphasize your point.
• Repeat yourself.

Logos is the appeal to logic and reason. It is the most commonly accepted mode in persuasion because it aims to be scientific in its approach to argumentation. In writing, facts are presented in a logical manner, and faulty logic is avoided.

The following five features make up the structure of a persuasive essay:

• Introduction and thesis.
• Opposing and qualifying ideas.
• Strong evidence in support of claim.
• Style and tone of language.
• A compelling conclusion.

What Are the Parts of a Persuasive Essay?

• Introduction, where you’ll introduce the topic and expose your thesis statement.
• Body, where you’ll state your facts and prove your thesis with arguments, and disprove the arguments of your opponents.
• Conclusion, where you’ll bring all points down to a logical ending.

The purpose of persuasion in writing is to convince, motivate, or move readers toward a certain point of view, or opinion. The act of trying to persuade automatically implies more than one opinion on the subject can be argued.

An argument explains what someone believes, while persuasion attempts to change someone else’s opinion. Arguments usually look at both sides of an issue and then form a final opinion based on the evidence. Persuasion is more one-sided because you want others to believe that your idea is the best.

The most common place we see persuasive writing is in advertising. Sometimes it’s the short text of a television advertisement, telling us how much better our lives will be if we buy a particular product. Other times it might be the lengthier ‘advertorials’ – ads disguised as article – in newspapers or magazines.

Persuasive techniques

• Alliteration. The repetition of words starting with the same to create emphasis.
• Appeals. Writers often appeal to different emotions, including a reader’s sense of or desire for:
• Anecdotes.
• Colloquial language.
• Cliches.
• Emotive words.
• Evidence.
• Expert opinion.

You will often hear ethos, pathos, and logos referred to as the three modes of persuasion. These modes of persuasion will probably come quite naturally to you, but having a strong awareness of how to be most convincing to your audience will help you as you write argumentative essays.

The Take Away Aristotle determined that persuasion comprises a combination of three appeals: logos, pathos, and ethos. Anyone seeking to persuade an audience should craft his/her message with facts (logos), tapping an argument’s emotional aspect (pathos), and presenting his/her apparent moral standing (ethos).

How to Persuade People to Attend Events

1. People need to feel good about themselves. A great way to get people to attend an event is to make them feel special.
2. Interested in the person.
3. Offer the chance to interact.

to move by argument or evidence to belief, agreement, consent, or a course of action: to convince a jury of his guilt; A test drive will convince you that this car handles well. to persuade; cajole: We finally convinced them to have dinner with us. Obsolete. to prove or find guilty. Obsolete. to overcome; vanquish.

These five steps will help you to successfully apply the art of persuasion.

1. Give people a reason to listen to you.
2. Show people that you truly care about them and their needs.
3. Give people a reason to trust you.
4. Present your ideas in terms of pros and cons that will connect with your audience.