Here are eight rules for creating a great logo….Your logo should be:

Visual design is important for many reasons. For one thing, your visual design is the first impression your product will make. Studies have shown that we have 50 milliseconds before users have made their first judgments on our products. As such, its visual design is clean cut, elegant, and highly professional.

To create consistency between graphics and text, stick to the following guidelines:

• Do not scale graphics.
• Use the same font(s) both in graphics and the body text.
• Use the same line width in text and graphics.
• When using colors, use a consistent color coding in the text and in graphics.

• Easy to remember and understand. The best logos are read in seconds and are memorable.
• Scalable. Whether they are small or large, a great logo should be compelling and legible.
• Versatile.
• Unique.
• Purposeful.
• Timeless.
• Impressive and Enticing.
• Simple.

12 Graphic Design Rules To Live By (From 6 Expert Designers)

• Approach design as a communication process.
• Know your brand voice and your audience.
• Present 3 graphic design options to your client.
• Keep your color palette simple.
• Avoid using colors that clash.
• Embrace white space.

Line, tone, movement, texture, weight, scale, shape, composition, symmetry, and impact are just a few to get you started. But—having so many words to critique a piece of design can start to confuse and complicate the process. So, we’ve honed in on five basic graphic design principles: Alignment.

7 basic principles of graphic design

1. Balance. This refers to the distribution of the graphic design elements, such as shapes, text boxes and images, of a design evenly throughout a certain layout.
2. Alignment.
3. Hierarchy.
4. Contrast.
5. Rhythm.
6. Proximity.
7. Colour and space.

The fundamental principles of design are Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement and White Space. Design differs from art in that it has to have a purpose. Visually, this functionality is interpreted by making sure an image has a center of attention, a point of focus.

“Proximity”, “alignment”, “repetition” and “contrast” are regarded as some of the basic principles of layout design, and are effective techniques for improving visual hierarchy and readability, thus leaving a strong impression on the user.