Kilometers are used to measure long distances. If you are looking to figure out the length of a road, the distance between two locations, etc, you would use kilometers.

A kilometer (km) is about: a little over half a mile….Lots of Examples

• about as long as a staple.
• the width of a highlighter.
• the diameter of a belly button.
• the width of 5 CD’s stacked on top of each other.
• the thickness of a notepad.
• the radius (half the diameter) of a US penny.

An example of a kilometer is how far a person will run if she wants to run for just over 1/2 of a mile. A unit of length in the metric system equal to 1,000 meters (0.62 mile). A metric unit of length equal to 1,000 meters (0.62 mile).

One mile

1.609 kilometers equal 1 mile. However, a mile is longer than a kilometer. “Mile” is a bigger unit.

One reason for using miles over kilometres is that, when travelling by foot, 3 miles an hour (1 mile every 20 minutes) is a natural sustainable walking rate. This means people who do a lot of walking can easily visualise distances in miles. 4.82 kilometres is just not so memorable.

1 kilometer is equal to 0.621371 miles (often shortened to . 62). 1 mile is equal to 1.609344 kilometers. Thus, to convert kilometers to miles, simply multiply the number of kilometers by 0.62137.

In summary, a good cost-per-click is determined by your target ROI. For most businesses, a 20% cost-per-acquisition, or 5:1 ratio of revenue to ad cost, would be acceptable.

With this method, you take the total value delivered by a keyword (that is, the total profit you’re making on a keyword before you subtract ad spend from your profits) and divide it by the number of clicks for that keyword.

Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook).

Google Ads operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page.

Average PPC Costs 2017-2020

On a monthly basis, the average small and medium-sized businesses spend between $9,000 and $10,000 on PPC. This equates to approximately $108,000 to $120,000 per year. Typically, the most competitive PPC keywords relate to insurance, financial services, and legal industries.

PPC works with small budgets. PPC can be extremely effective for small budgets. Targeting.: You can use PPC to target visitors at all stages of the buying funnel. Start by focusing on the key words people type in when they are ready to buy. The lower in the funnel, the higher conversion rate you should expect.

Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid – or simply “max. CPC” – that’s the highest amount that you’re willing to pay for a click on your ad (unless you’re setting bid adjustments, or using Enhanced CPC).

For the sake of a TL;DR, our list of the best pay per click ad platforms looks like this:

• Google Ads.
• Microsoft Ads (aka Bing Ads)
• Facebook Ads.
• Instagram Ads.
• Linkedin Ads.
• AdRoll.
• Taboola/Outbrain.
• Twitter.

Highest CPC Ranking By Countries 2020:

• $0.48 – Australia.
• $0.44 – Netherlands Antilles.
• $0.43 – Denmark.
• $0.41 – Switzerland.
• $0.36 – South Africa.
• $0.32 – New Zealand.
• $0.32 – Finland.
• $0.30 – Singapore.

Cost-per click is important because it is the number that is going to determine the financial success of your paid search campaigns, and how much Google Ads will cost for you.

Essentially, PPC and CPC are two sides of the same coin. PPC is a specific marketing channel or approach, while CPC is a performance metric. In some cases, it’s helpful to actually increase your cost per click if it will help you reach a more qualified audience or if it will help you rank above key competitors.

There are a number of factors that affect your CPC, including your targeting criteria, keywords, the text of the ad, the landing page, the maximum bid you’ve set, and more. Here are some longer-form articles you might find helpful: 42 Paid Marketers Share Strategies for Lowering Your AdWords CPC.

The average cost-per-click (CPC) on Google Ads is $1 to $2 for the Google Search Network and less than $1 for the Google Display Network. Generally, small-to-midsized companies will spend $9000 to $10,000 per month on Google Ads, which doesn’t include additional costs, like software.