Additionally without media, the world would have several problems, regarding dissemination. During the process of oral communication, the initial message can be changed; it can be confused, exaggerated or manipulated. For example when people tell a story, the words are likely to change according to their perception.

TV has both sound and sight. A TV broadcast is conceived and produced and received in audio-visual terms. As eyes absorbs and retain much more than the ear so, TV broadcasts have greater influence on viewers than radio’s audience.

The five communications eras I have identified, the mimetic, the oral, the literate, the electric and the electronic represent the various stages in the evolution of the media ecosystem from the origins of human life to today’s communication environment.

Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. Print media transmit information via physical objects, such as books, comics, magazines, newspapers, or pamphlets. Event organizing and public speaking can also be considered forms of mass media.

An example of media are newspapers, television, radio, printed matter, Internet information and advertising.

Common communication channels in mass communication include television, radio, social media, and print media. Examples of mass communication include commercial advertising, public relations, journalism, and political campaigning.

Mass communication is practiced multiple mediums, such as radio, television, social networking, billboards, newspapers, magazines, books, film, and the Internet.

The 5 basic types of mass media includes newspaper, TV, radio, internet and magazines. Hence, Mass Communication is a vast field filled with copious mediums that are ever-growing in the digital world.