A creative idea is the result of two or more notions coming together in the mind in order to create an all new notion; a creative idea, which in turn becomes a useful notion for future creative ideas.

First, write a concept outline.

1. That means you have the right idea for the insight, the right idea for the benefit, and the right ideas for the RTBs.
2. Write them all down in outline form.
3. Check to see if it all hangs together and creates a logical story.
4. Have others read it over to see if they agree it’s basically right.

First principles of explaining an idea

• The idea and how it works are separate; keep it that way.
• Labels stick; use them.
• Use a logline.
• Show, pause, repeat your way through.
• Let other people finish your sentences.
• Set it up.
• Don’t let someone change your presentation just before you present.
• Care and be confident.

When talking about your future plans, share that you are a self-starter who intends to make the most of every opportunity you are offered. Example: In five years, I hope to be on a career path that will lead to a supervisory position, with a long-range goal of eventually moving into upper management.

The main idea is the central, or most important, idea in a paragraph or passage. It states the purpose and sets the direction of the paragraph or passage. • The main idea may be stated or it may be implied.

Main ideas are often found: at the beginning of paragraphs. The first sentence often explains the subject being discussed in the passage. in the concluding sentences of a paragraph.

What does a main idea do? (5 points) show what readers do not know state what the story is about summarize details and events state the ultimate conclusion.

Explanation: MAIN IDEA: Although the topic is a couple of words, the main idea is always a sentence. EVIDENCE: Evidence of the main idea includes the words, phrases, and sentences within the original text that repeat or reiterate the sentiment of the main-idea sentence.