In a nutshell, behavioural marketing is the practice of serving targeted ads or content based on a user’s past actions and behaviours. The reason being that if ads are more relevant to the user, there’s a higher chance they will react in a positive manner (i.e. buy something).

behavioural tracking is like tracking the way customers behave, the trends of what are customers preferences etc…

Behavioral targeting (also known as preference marketing, behavioral advertising, behavioral marketing or online profiling) is defined by the FTC as “the tracking of a consumer’s online activities over time– including the searches the consumer has conducted, the Web pages visited, and the content viewed – in order to …

Behavioral advertising, a common use of third-party tracking data, is an increasingly common practice on the Web and one of the primary ways Websites fund their operations. Third-party trackers place cookies on the browsers of site’s visitors to track a user’s clicks and path through the Web.

Behavioral Tracking uses previous online user activity (e.g., pages visited, content viewed, searches, clicks and purchases) to generate a segment, which is used to match advertising creatives to users (sometimes also called Behavioral Profiling, Interest-based Advertising, or online behavioral advertising).

Answer: The main disadvantage of web tracking is that it only sheds light on the actual physical moves made by the information seeker. Behavioral targeting tracks the important metrics that are left behind by your customers, so that you can determine how to interact with them in the most efficient, and effective way.

Behavioral Targeting Is Bad for Consumers because the decision RE: which ad to show is based on something done in the past (often times weeks in the past) = not relevant to what the consumer is doing right now. Behavioral Targeting Is Bad for Advertisers because ad selection is ALWAYS an economic decision.

Needless to say, that market giants like Amazon, Netflix, and Booking are live examples of companies heavily using behavioral targeting to amp up their engagement and conversion rate.

So what are the pros and cons of allowing companies to track you?

• Pro: You can get great deals.
• Con: The deals are not always relevant.
• Pro: It can make managing your life online easier.
• Con: All my apps and devices talk to each other!
• Con: It can leave you very exposed.

The Dangers of Being Tracked Online

• Spying and Snooping. You’re spied on a lot of detectors for a range of reasons while you are browsing.
• Software or Data Hacking.
• Information Mishandling.
• Location Tracking.
• Facebook Applications are Leaking Personal Info.
• Conduct Safe Browsing.
• Use a VPN.
• Use Anti-Virus.

Why is Internet Tracking bad It sends a chill down the spine to think that some strangers are out there who know everything about your habits. The data sent by different trackers are built into a robust profile. With such data about you with them, the marketers or small-time hackers can try to blackmail you.

GPS trackers could infringe on your privacy. They can reveal private information about your whereabouts. Sometimes, this information could be used against you in court if you were up to no good. Every smartphone or GPS tracker owner must embrace the fact that someone might use the gadget to pinpoint their location.

Parents who start tracking, interfering, and micromanaging their children when they are young will continue their habits when their children become young adults. The consequences of such interference are dramatic for children. They reach the age of young adulthood with underdeveloped skills.

As long as parents are not violating any rules, they are justified to monitor their children’s phones. Let the children know that this is not a way of controlling them, but rather a way of showing your concern and guidance for them while still allowing them some independence.

In fact, it can lead to a host of unwanted consequences, like building mutual distrust between you and your children. It can backfire and encourage them to try even harder to hide risky behavior because they know you’re looking for it. Yet, surveys say it’s quite common for parents to digitally snoop on their kids.

For free text-monitoring on Android, try the Phone Tracker app from Spy Phone Labs. This free app lets you keep tabs on up to five phones. You can track GPS, phone calls, text messages and even web activity. You can even download contacts off of another phone so you can see who your kids are keeping in touch with.

Parents should randomly check their child’s text messages (and other social activity online). As your child proves that he or she can communicate responsibly with their smartphones, lessen the frequency of the random checks.

Parents: there’s no absolute right answer as to whether it’s OK to read your kid’s text messages. It depends on your kid’s age, personality, and behavior. You can always simply ask to see their messages. If your kids recoil in horror, ask why they don’t want you to see them — it’s very likely that there’s nothing bad.

A software called mSpy allows parents to see what their children are sending on Snapchat, as well as who they’re calling, texting, emailing and where they are. The parent must download the software onto their child’s phone first. Once it is installed, they can see the messages on their own device.

A Snapchat spy app is an application that can be used to monitor a user’s activities. Someone can remotely monitor another person’s Snapchat account, without them knowing. The process of Snapchat spying with these applications is quick, efficient, and easy. No hassle, no fuss.

Is Snapchat safe for tweens and teens? Most kids use Snapchat to goof around and stay in contact with their friends — end of story. Yes, there’s some mature content, but it’s appropriate for most teens 16 and up.

The simple answer is yes. Safety Center – Law Enforcement – Snap Inc. They may be able to recover the conversations from your phone. In fact, anyone with access to your phone can, even after you think you’ve deleted them, by examining the phone with data forensics.

Snapchat servers are designed to automatically delete all Snaps after they’ve been viewed by all recipients. Snapchat servers are designed to automatically delete all unopened Snaps after 30 days. Snapchat servers are designed to automatically delete unopened Snaps sent to a Group Chat after 24 hours.

Snapchat is a chat app and social network that’s super popular with millennials and teens. It’s main feature is that every “Snap” (aka photo or video) is automatically deleted after a certain amount of time. The simple answer is no: Snapchat doesn’t save your Snaps forever.

Recovering Snapchats and Snapchat Data from Android It is as simple as navigating to your phone’s cache folder and finding the Snapchat-specific folder within. You can do this by running a number of apps (such as Dumpster, which is a free data recovery app on the Google Play Store,) on your Android device.

In Snapchat, which is a popular social platform to use for people who are dating or looking for something romantic, there are a lot of features to keep things private. This feature makes sure that when people look at your Snapchat Memories section, anything that’s been marked as “My Eyes Only” won’t be found.