Hard news refers to the news stories that have an big impact at the society as a whole and need to be reported urgently. Soft news on the other hand refers to the stories that provide other background information about world events, human interest stories or entertainment news.

Infotainment (a portmanteau of information and entertainment), also called soft news as a way to distinguish it from serious journalism or hard news, is a type of media, usually television or online, that provides a combination of information and entertainment.

Soft media can take the form of television programs, magazines or print articles. The communication from soft media sources has been referred to as soft news as a way of distinguishing it from serious journalism, called hard news. Soft news is defined as information that is primarily entertaining or personally useful.

‘Hard’ news is typically used to refer to topics that are usually timely, important and consequential, such as politics, international affairs and business news. Conversely, soft news topics include entertainment, celebrity, and lifestyle news.

Soft news primarily focuses on entertainment. Soft news includes sports journalism, entertainment journalism, and celebrity coverage.

comparison with soft news Traditionally, so-called hard news relates the circumstances of a recent event or incident considered to be of general local, regional, national, or international significance.

A news story is designed to inform the reader of something in a crisp, concise, easily-read manner. Each paragraph should develop a single thought and one-sentence paragraphs should often be used. Generally, keep sentences short, but v a ry their lengths.. Check and re-check your facts.

Hard news articles are written so the reader can stop reading at any time, and still come away with the whole story. This is very different from an essay, which presumes that the audience will stick around to the end, and can therefore build to a finish. There is no need to put a “conclusion” on a news story.

5 Tips for Creating Infotainment Content

1. Be Funny. No one expects a one-man comedy tour from your organization, but people enjoy humor.
2. Design for the Scanners. How many articles do you read in their entirety?
3. Don’t Skimp on the Research.
4. Cite Your Sources.
5. Create a Swipe File.

“Infotainment,” a blend of “information” and “entertainment,” first appeared in the early 1980s.

In the 1980s, communications theorists began to use the term infotainment (a portmanteau of information and entertainment) as a synonym for soft news. Hard news was generally defined as breaking developments involving major leaders or issues, public policy, or disruptions of daily life such as natural disasters or calamities.

Infotainment (a portmanteau of information and entertainment ), also called soft news as a way to distinguish it from serious journalism or hard news, is a type of media, usually television, that provides a combination of information and entertainment.

Infotainment (a portmanteau of information and entertainment), also called soft news, is a type of media, usually television, that provides a combination of information and entertainment. The term is usually used disapprovingly against more serious hard news.

The Infotainers were a group of British information scientists who put on comedy shows at these professional conferences between 1980 and 1990. In 1983, “infotainment” began to see more popular usage, and the infotainment style gradually began to replace soft news with communications theorists.