Six components of micro environment are: Company, Suppliers, Marketing Intermediaries, Competitors, General Public and the Customers.

• The Company.
• Suppliers.
• Marketing Intermediaries.
• Competitors.
• General Public.
• Customers.
• Demographic environment.
• Economic environment.

The general micro environment factors are discussed below.

• Competitors: The competitive environment consists of certain basic things which every firm has to take note of.
• Customers: According to Peter.
• Suppliers:
• Public:
• Marketing Intermediaries:
• Workers and Their Union:

Meaning. Micro environment is defined as the nearby environment, under which the firm operates. Macro environment refers to the general environment, that can affect the working of all business enterprises. Elements. COSMIC, i.e. Competitors, Organization itself, Suppliers, Market, Intermediaries and Customers.

In the field of marketing, the macro environment is the set of external factors and forces, not controlled by the company, that influence its development. It mainly includes demographic, economic, cultural, technological, legal or political elements.

The micro environment relates to the immediate periphery of an organization and directly influences the organization on a regular basis. It is important for an organization to monitor and analyze all the elements of its micro environment like customers, competitors, etc.

By definition, micro and macro are economic environments within which marketing takes place. The two are great techniques that help a business find out what people want and creating ideas, services and products that match those needs.

Internal Organizational Environment. The first is the organization’s internal environment-its several departments and management levels as it affects marketing management’s decision making.

An example of proper micromarketing. Let’s say your shoes are always causing foot pain.

Micro Environment. The microenvironment is also called the operating, competitive or task environment. It consists of sets of forces and conditions that originate with suppliers, distributors, customers, creditors, competitors, and shareholders, as well as trade unions, and the community in which the business operates.