Market Positioning refers to the ability to influence consumer perception. It allows a company to achieve superior margins regarding a brand or product relative to competitors. The objective of market positioning is to establish the image or identity of a brand.

It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence. …

When writing and evaluating your positioning statement, keep the following tips in mind:

1. Create a vision board.
2. Make it brief.
3. Make it unique and memorable.
4. Remain true to your business’ core values.
5. Include what the brand delivers to consumers.
6. Differentiate your business from the competition.
7. Keep it simple.

Product positioning goals must be supported by the full marketing mix. Although positioning reflects the target market’s understanding (perception) of the product, it cannot be achieved through the IMC/promotional mix only. All marketing mix elements, particularly the product mix, need to be consistently focused at the end positioning goal.

Positioning Statement Examples. 1 1. HubSpot. 2 2. Coca-Cola. 3 3. White Dog Distilling. 4 4. Alaska Airlines. 5 5. Organic Bath Co.

In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through the marketing mix. “

Your positioning impacts all aspects of your branding and how your market sees you — it influences everything your business presents and shares about your product and brand to your target audience.