Positive disconfirmation occurs when performance is perceived to be better than the predetermined expectations. In this scenario, customer is delighted. Zero disconfirmation occurs when performance is perceived to be exactly equal to expectations-customers are likely to be satisfied.
Q. Why do attributions matter?
Attribution helps us find out which interactions lead to conversions and which don’t. Brands are able to find out what channels are doing well on mobile, why they are performing well and what steps can be taken to boost those channels that aren’t performing so well.
Table of Contents
- Q. Why do attributions matter?
- Q. When evidence is ambiguous confirmation bias and overconfidence can lead consumers to?
- Q. When consumers face ambiguity of information and it is hard to determine product quality?
- Q. When product experience is ambiguous the confirmation bias and overconfidence bias can lead to?
- Q. How does post decision dissonance differ from post decision regret and the effect on consumers?
- Q. Which of the following is a type of perceived risk?
- Q. When Eric runs out of toothpaste he buys Shonder toothpaste If that brand is not available Eric purchases Smoshable toothpaste even though the store has other brands of toothpastes that are inexpensive and of good quality in this scenario Shonder toothpaste?
Q. When evidence is ambiguous confirmation bias and overconfidence can lead consumers to?
When evidence is ambiguous, confirmation bias and overconfidence can lead consumers to: avoid both negative and highly diagnostic information.
Q. When consumers face ambiguity of information and it is hard to determine product quality?
When consumers face ambiguity of information and it is hard to determine product quality, they: tend to support hypotheses of the product derived from advertising or word of mouth. Akjoine oil, used to relieve muscle pains, was also believed to be highly effective against sun burns for many years.
Q. When product experience is ambiguous the confirmation bias and overconfidence bias can lead to?
0.25 points Question 4 1. When evidence is ambiguous, the confirmation bias and overconfidence can lead consumers to Answer avoid negative and highly diagnostic information.
Q. How does post decision dissonance differ from post decision regret and the effect on consumers?
Post-decision dissonance is a feeling of anxiety whether the correct decision was made and buyer’s remorse is a feeling of regret and a decision you wish you could take back. Post-decision regret is a feeling that one should have purchased another option.
Q. Which of the following is a type of perceived risk?
Physical risk: the product poses a threat to the physical well-being or health of the user or others. Financial risk: the product is not worth the price paid. Social risk: the product results in embarrassment from others. Psychological risk: the product affects the mental well-being of the user.
Q. When Eric runs out of toothpaste he buys Shonder toothpaste If that brand is not available Eric purchases Smoshable toothpaste even though the store has other brands of toothpastes that are inexpensive and of good quality in this scenario Shonder toothpaste?
When Eric runs out of toothpaste, he buys Shonder toothpaste. If that brand is not available, Eric purchases Smoshable toothpaste even though the store has other brands of toothpastes that are inexpensive and of good quality. In this scenario, Shonder toothpaste: is part of the evoked set.
