In this article, we have mentioned the integration of symbolism in advertising. Symbolism, in its rights, are visual representations of familiar communication imagery. Being able to see a bold, fiery, red heart in a billboard will plant the idea of love and romance in your mind.

Symbols—such as gestures, signs, objects, signals, and words—help people understand that world. They provide clues to understanding experiences by conveying recognizable meanings that are shared by societies. The world is filled with symbols. Sports uniforms, company logos, and traffic signs are symbols.

So here are some very common and most used techniques used by the advertisers to get desired results.

• Emotional Appeal.
• Promotional Advertising.
• Bandwagon Advertising.
• Facts and Statistics.
• Unfinished Ads.
• Weasel Words.
• Endorsements.
• Complementing the Customers.

Here are 15 compelling advertising techniques and examples to keep you inspired:

• Color Psychology. It’s no secret that color psychology is one of the most common and effective techniques used in advertising.
• Typographic Composition.
• Minimalism.
• Emotional Appeal.
• Bandwagon.
• Gestalt Principles.
• The Golden Ratio.
• The Focal Point.

Terms in this set (6)

• Bandwagon. A large group of people using the product, message:you will be able to fit in with a large group as well.
• Rich and famous.
• Free gifts.
• Great outdoors.
• Good times.
• Testimonial.

The Best Advertising Campaigns of All Time (And What Made Them Successful )

1. Nike: Just Do It. Ad Campaign: Print, Television, Internet. Source: brandchannel.
2. Coke: Share a Coke. Ad Campaign: Print.
3. Absolut Vodka: The Absolut Bottle. Ad Campaign: Print.
4. Anheuser-Busch: Whassup (1999) Ad Campaign: Television.

Social Media plays a very important role in today’s life, social Media are web-based online tools that enable people discover and learn new information, share ideas, interact with new people and organizations. It has changed the way people live their life today, it has made communication much easier.

For individuals, social media is used to keep in touch with friends and extended family. Some people will use various social media applications to network career opportunities, find people across the globe with like-minded interests, and share their thoughts, feelings, insights, and emotions.

From micro-communities to household names, we’ve broken down the five types of social media every marketer should be well aware of.

• Social Networking Sites.
• Image Sharing & Messaging Sites.
• Video Sharing Sites.
• Social Blogging.
• Social Community and Discussion Sites.

The 7 Top Social Media Sites You Need to Care About in 2020

1. Instagram. Long the home of influencers, brands, bloggers, small business owners, friends and everyone in between, Instagram has topped well over 1 billion monthly users.
2. YouTube.
3. 3. Facebook.
4. Twitter.
5. TikTok.
6. Pinterest.
7. Snapchat.

Instagram is one of the fastest-growing social networking platforms. While it is mostly app-based, users can also access their feed through the website version. In June 2018, it finally reached 1 billion monthly active users.

Facebook Messenger has around 1.3 billion monthly active users. Instagram’s potential advertising reach is 1.221 billion. WeChat (inc. Weixin 微信) has 1.213 billion monthly active users.

Facebook

In 2020, Facebook continues to grow, despite the continually rising popularity of TikTok and Instagram. In fact, over 2.45 BIllion people still log on to Facebook each month in 2020. Midway through 2020, the average reach for posts to followers on a Facebook page was down to 5.5% of their Page’s followers.

Currently, users 55 and older make up over 10% of Facebook’s advertising audience. When it comes to Facebook age demographics, this trend will likely increase as the middle-aged population ages into the senior sector.

As of January 2021, it was found that 9.6 percent of global active Facebook users were women between the ages of 18 and 24 years, and male users between the ages of 25 and 34 years constituted the biggest demographic group of Facebook users.

7 Ways to Determine Your Target Audience

1. Analyze Your Customer Base and Carry Out Client Interviews.
2. Conduct Market Research and Identify Industry Trends.
3. Analyze Competitors.
4. Create Personas.
5. Define Who Your Target Audience Isn’t.
6. Continuously Revise.
7. Use Google Analytics.