1. Social Media Marketing. Social media marketing is one of the most popular and effective types of marketing strategies. And it’s not hard to understand why when more than 2.8 billion people use social media platforms.

Top Three Most Important Aspects of Digital Marketing

• The Digital Driver for Business Growth. With the huge number of elements involved in digital marketing, it can be easy to forget the core goal, which is (like any marketing discipline) business growth.
• SEO.
• Marketing Automation.
• Content.

At its highest level, digital marketing has three main components: Lead Generation, Lead Capturing, and Lead Nurturing.

There are many different marketing strategies you might want to consider: creating posters & leaflets, engaging media, organising events, encouraging word of mouth, and using special offers and discounts.

There’s only two types of marketing; sales promotion and brand marketing…

A good marketing strategy helps you define clear, realistic and measurable marketing objectives for your business. describes your business and its products and services. explains the position and role of your products and services in the market. profiles your customers and your competition.

The core elements of a marketing mix are product, price, place, and promotion — known as the four P’s of the marketing mix. When perfected and synchronized, these elements provide a well-rounded approach to marketing strategy.

Here’s an overview of the most effective digital marketing strategies and when they work best.

• Search Engine Marketing (SEO & PPC)
• Content Marketing.
• Social Media Marketing.
• Email Marketing.

Well you can and that tool is the internet, the most powerful marketing tool on earth with almost limitless reach. Many small businesses feel that old-school marketing tactics are sufficient.