The three unifying themes of the communication field are ethics, symbolic activity, and meaning.

The campaign theme is the central message that will be received in the promotional activities and is the prime focus of advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used.

Campaign is defined as a series of organized actions which are done for one purpose. An example of a campaign is when General McArthur defeated the Japanese during WWII. An election campaign; a military campaign. The company is targeting children in their latest advertising campaign.

A campaign concept ties together all elements of a campaign—it’s a hook or idea that convinces your audience that now is the time to take action. The concept is woven into the slogans and design to inspire action from their target audience: smart, passionate educators.

How to Create a Campaign: Step-by-Step Guide

1. Step 1: Preliminary Research and Goal Setting. Identify the problem, target audience, attitude or behavior you are trying to change, and intended outcomes.
2. Step 2: Engagement of Key Stakeholders.
3. Step 3: Audience Research.
4. Step 4: Strategic And Tactical Planning.
5. Step 5: Implementation.
6. Step 6: Monitoring and Reporting.

To help you on your way, here are seven components of effective marketing campaigns.

• Market Research.
• Buyer Personas.
• Search Engine Optimization (SEO)
• Attention-Grabbing Content.
• Optimized Landing Pages.
• Lead Nurturing with Marketing Automation.
• Data Enrichment and Analytics.

Inspired by the new guide, here are six key steps to putting your campaign plan together:

1. Define the Victory. It’s important that everyone agrees on the core goal or goals of your campaign.
2. Evaluate the Campaign Climate.
3. Chart the Course.
4. Choose Your Influence Strategy.
5. Message for Impact.
6. Manage Your Campaign.

Successful campaigns first and last establish credibility and a sense of truth and rightness in all that they do. People, products and ideas all seem to be reasonable, feasible, competent, trustworthy, expert and so on. It is easy to accept what is said as fair and difficult to make accusation of lying or deception.

However, your organization can compile its existing resources into a winning digital campaign strategy by focusing on three key campaign elements — campaign objectives, target audience, and key messaging.

Understanding how to organize an advertising presentation will help you better communicate your thoughts and close the sale.

1. Set up the Problem or Opportunity. The reason you’re creating an advertisement or ad campaign is to help a business boost sales.
2. Present the Goals.
3. Outline the Facts.
4. The Presentation.
5. Summarize.

What is a Creative Campaign? A creative concept is an overarching “Big Idea” that captures audience interest, influences their emotional response and inspires them to take action. It is a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences.

Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas – an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers.