The Color Emotion Guide arranges well known company logos into a rainbow of emotion to help readers understand which logos are using color to create a perception of their brands. Scientists have been studying the way we react to colors for many years. Certain colors make us feel a certain way about something.

These guidelines should help you choose a color scheme: Professional infographics about services. In the business world, blue and gray are two of the most used colors. It’s an unwritten rule that you don’t have to stick to, but I don’t recommend childish colors or pastel colors that are too soft.

The colours should be in line with the kind of information you’re including, or the brand/product/service you’re promoting. A research related to colours of infographics has revealed the following colour sentiment among consumers. Purple represents supremacy, wealth, royalty, dignity, status and power.

Red: Energy, Power, Vigor, Leadership, Courage, Passion, Activity, Joy. Yellow: Optimism, Childish, Freshness, Law, Education, Arrogance. Pink: Romantic, Feminine, Love, Beauty. Orange: Cheerful, Passion, Pleasure, Enthusiasm, Fascination, Creativity, Fun.

Color Should Capture the Shopper’s Attention Color can be extremely effective at grabbing our focus. Certain color wavelengths have been shown to attract human attention. This study reported that red, yellow, green, and pink are the four most eye-catching colors.

Color can represent many different emotions. Blue can bring about depressing feelings while yellow might bring out happiness. The warm colors mixed with the small amount of cooler colors creates a sense of anxiety in the piece.

Color, it plays a vital role in design and everyday life, it has the ability to draw your eye to an image, invoke a certain mood or emotion, even communicate without the use of words.

15 Designer Tricks for Picking a Perfect Color Palette

1. Choose a Color Scheme From the Largest Pattern in the Space.
2. Decorate From Dark to Light, Vertically.
3. Start With the Formal Areas of the House.
4. Use the Color Wheel.
5. Back to Black.
6. Go With Grays.
7. Contrast Warm and Cool.
8. Showcase Your Personal Style.

When creating a graphic design work with colors, make sure that you present a contrast between text and background colors. This ensures legibility of the text, which is important to convey your business message effectively. The contrast should be presented between darkness and lightness of the colors.