Burger King uses two generic strategies for competitive advantage: cost leadership and broad differentiation. The company’s primary generic competitive strategy is cost leadership. According to Michael Porter’s model, this generic strategy involves minimizing costs, which leads to low prices.

Equipment & Facilities (E&F): RSI’s E&F team uses domestic and international procurement programs with BKC-approved suppliers to negotiate the costs of BK® restaurant dining rooms, kitchens, and facilities.

Burger King’s reduced menu

• Whopper meals.
• Bacon Double XL meals.
• Chicken Royal meals.
• Bacon King meals.
• Chicken Nuggets.
• Chilli Cheese Bites.
• Fries.
• Cold drinks.

The Burger King® restaurant in Peru, IN serves burgers, breakfast, lunch and dinner prepared your way.

Burger King owes its success to one thing: simplicity, according to a recent report by Citi Research. “Burger King has debuted successful new limited time offers without adding back-of-the-house complexity,” Citi analysts write.

Burger King uses cost leadership and broad differentiation strategies to remain competitive. A financial objective is to reduce operating costs so that its products can be offered at lower prices through economies of scale and error prevention.

In the US, Burger King acquires their meats via an independent supply chain company called Restaurant Services, Inc (RSI). Interestingly, some meats even come from American minority and women-owned farms to increase the diversity of their suppliers.

Kim Kardashian does not own fast-food franchise Burger King, Burger King is in fact owned by parent company, Restaurant Brands International. However, Kim does have a few other businesses of her own. Read more below about Kim’s businesses and her and Kanye’s love for fast-food.

Offers

• NEW USER – Free Whopper, Croissan’wich, or OCS w/ purchase of $3+
• NATIONAL FRIED CHICKEN SANDWICH DAY – Free Ch’King w/ $3+ Purchase.
• Free 3 Pc French Toast with any Purchase.
• WHOPPER WEDNESDAY – $2 Whopper or Impossible™ Whopper.
• WEEKEND BUNDLE – $15 Ultimate Party Bundle.
• WEEKEND BUNDLE – $15 Ultimate Party Bundle.

Burger King: 10 percent off, with additional discounts on drinks for customers 60 and older. Select Burger King locations take 10 percent off senior orders and offer additional discounts on coffee and soft drinks.

Burger King (United States) = Hungry Jack’s (Australia)

That’s right, Florida is the state with the most Burger King franchises in the United States. According to the data company ScrapeHero, as of July 29, 2019, there were 7,237 Burger Kings across the United States. Florida came out ahead of all other states, with a total of 571 Burger Kings.