Don’t make your audience read the slides either. Keep text to a minimum (6-8 lines per slide, no more than 30 words per slide). The bullet points should be headlines, not news articles. Write in sentence fragments using key words, and keep your font size 24 or bigger.

Here are seven key factors to consider when searching for an appropriate typeface:

1. Branding. A font you select should embody the character and spirit of your brand.
2. Legibility.
3. Serif vs Sans.
4. Font Family.
5. Limit the total number of fonts.
6. Avoid using too similar fonts.
7. When selecting two fonts, use decisive contrast.

A typeface is a particular set of glyphs or sorts (an alphabet and its corresponding accessories such as numerals and punctuation) that share a common design. For example, Helvetica is a well known typeface. A font is a particular set of glyphs within a typeface. They are different fonts, but the same typeface.

Arial is the font for the insecure and clingy. It’s trying to be as cool as Helvetica, but it’s just not, so no wonder it has some confidence issues. Even Times New Roman is a better choice. Arial is bigger than TNR, so it makes your papers look a whole lot longer.

Above is a serif-font named Garamond. As a serif-font, it is good for long blocks of text. Its smooth curves and simple serifs could be said to portray a classic and easy-going beauty. These tend to be good feelings for long blocks of texts; therefore, Garamond can be an effective, rhetorical choice.

Your brand’s personality is expressed in the fonts used to present its name and tagline in your logo. A font family is a named set of typefaces, like Times Roman or Helvetica. A font category is a more general classification of a font, like serif and sans serif.