Marketing communication (MarCom) is a fundamental and complex part of a company’s marketing efforts. Marketing communication includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more.

The basic objectives of marketing communication have been reduced to three more meaningful directives: (a) to communicate, (b) to compete, and (c) to convince. The primary purpose of MC is to communicate ideas to target audiences.

The purpose of marketing is to generate revenue for a brand, company, or organization. Marketing professionals and teams achieve this through the execution of strategic digital activities that drive traffic, qualified leads, and sales, in direct collaboration with their sales team.

The primary purpose of MC is to communicate ideas to target audiences. This is done through advertising, personal selling, sales promotion, and/or public relations. Principles of effective communication are intended to achieve this task.

Elements of the Marketing Communications Mix

• Advertising. Advertising is one of the most obvious examples of marketing communications, but it is important to recognise that advertising and marketing are not one and the same thing.
• Direct Marketing.
• Personal Selling.
• Public Relations.
• Sales Promotion.
• Event Sponsorship.

Characteristics of an Effective Marketing Strategy

• Knowing your target audience. Without knowing what and to whom you are marketing, your product or service is just going to get lost in thin air.
• Strategic with a definite purpose.
• Think outside the box.
• Competition and credibility.
• Performance friendly and measurable.

The six major modes of communication in marketing include advertising, digital marketing, direct marketing, personal selling, public relations and sales promotion.

Here are six good reasons to have a marketing strategy:

• Sales. When you employ good marketing tactics, you will make more sales.
• Reputation. Your business reputation is very important.
• Audience.
• You earn trust.
• Knowing what works.
• Learning the marketplace.

Five Characteristics of Effective Messages in Business Communication

• Clear Purpose to Persuade. Effective messages include a clear purpose to inform, persuade or collaborate with the intended audience.
• Makes Use of Appropriate Channels.
• High Level of Accuracy.
• Full and Complete Messages.
• Attention-Grabbing Characteristics.

The 7 characteristics of effective communication

• Completeness. Effective communications are complete, i.e. the receiver gets all the information he needs to process the message and take action.
• Conciseness. Conciseness is about keeping your message to a point.
• Consideration.
• Concreteness.
• Courtesy.
• Clearness.
• Correctness.

Characteristics of Effective Communication

• Suggested Videos. Report Writing.
• Clear. The primary character of any spoken or written form of transmission of information should be to state the message clearly.
• Concise.
• Concrete.
• Coherent.
• Courteous.
• Listening For Understanding.
• Focus And Attention.

What are the characteristics of effective communication?

• Completeness. Effective communications are complete, i.e. the receiver gets all the information he needs to process the message and take action.
• Conciseness.
• Consideration.
• Concreteness.
• Courtesy.
• Clearness.
• Correctness.

Here are six qualities that all good communicators have in common that you can use to both train those around you and improve your own abilities:

• They are honest. In the short-term, it can be easier to be untruthful.
• They are proactive.
• They ask good questions.
• They listen.
• They are concise.
• They are reliable.

Top 10 Essential Skills for Effective Communication

• Listening. One of the most important aspects of effective communication is being a good listener.
• Non-Verbal Communication.
• Be Clear and Be Concise.
• Be Personable.
• Be Confident.
• Empathy.
• Always Have An Open Mind.
• Convey Respect.

Good communication skills are essential to allow others and yourself to understand information more accurately and quickly. In contrast, poor communication skills lead to frequent misunderstanding and frustration.

Unlike hard skills that are technical, soft skills cannot be measured and evaluated, they are the personality traits which has to be understood over time. As communication skills fall under soft skills, one has to acquire it over time.

Compassion and understanding mean you relate well to others. Patience is a virtue and also a good personality trait. Courage will help you do what’s right in tough situations. Loyalty is a good quality to possess, making others trust you….Examples of Positive Personality Traits.