The girl effect is a global movement. As the sole focus of the Nike Foundation, the girl effect is about the unique potential of adolescent girls to end poverty for themselves and the world.

This intro video for The Girl Effect shows just how powerful concise writing and simple animation can be. It was created for agency W&K Portland and Nike by manvsmagnet (a.k.a. Matt Smithson) of Curious Pictures, whose background in painting, design and motion graphics are all at subtle work here.

The girl effect is a movement. It’s about leveraging the unique potential of adolescent girls to end poverty for themselves, their families, their communities, their countries and the world.

Tujibebe is a program that was born from Tanzanian culture and is a mobile-based brand focused on helping provide adolescent girls with information and resources they need to make positive choices about their future. This includes how to finish their education and setting up their own small business.

This pattern is known as “the girl effect.” Kristof and WuDunn use the migration of women from WuDunn’s ancestral village as an example of the way women’s empowerment has universal benefits, such as fortifying the economy and curbing population growth.

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Girl Effect/Founded

Girl Effect is launched in 2004 by the Nike Foundation and its partners. Founded on a single premise: that the most effective way to break the cycle of global poverty is to improve the situation of adolescent girls.

The ‘Girl Effect’ is a movement and theory of change launched by the Nike Foundation based on the idea that investing in the empowerment of adolescent girls is the key to breaking the intergenerational cycle of poverty.

The employment of women, the authors explain, is a boon to China’s national economy and brings about girls’ education, women’s mobility, delayed marriage, and reduced childbearing. This pattern is known as “the girl effect.” The girl effect can help combat poverty all over the world, Kristof and WuDunn argue.

The Nike Foundation in 2004 began investing in adolescent girls as powerful agents of change in the developing world. The Foundation intends to find and support best programs for girls, including new or innovative ideas which need to be tested and developed. …

Nike exists to bring inspiration and innovation to every athlete* in the world. Our Purpose is to move the world forward through the power of sport – breaking barriers and building community to change the game for all. *If you have a body, you are an athlete.