Abstract. Social support is considered a middle range theory that focuses on relationships and the interactions within those relationships.

Bibb Latané

Therefore, despite the manifold of possible theories for understanding social media use in everyday life, this paper utilizes only four archetypal theories: Goffman’s symbolic interactionism, Bourdieu’s theory of practice, Sartre’s existentialism, and Heidegger’s phenomenology.

It’s also a measurement of how many people are paying attention to and interacting with your brand on a daily basis. Businesses that focus on building their social media engagement can benefit from better marketing reach and ROI, and a greater brand awareness that makes it easier to attract new customers.

15 Tips For Increasing Your Social Media Engagement

1. Post Content Worth Engaging With.
2. Respond to All Comments.
3. Encourage Readers to Comment, Like, and Share.
4. Start a Facebook Group.
5. Run Contests and Giveaways.
6. Use Images in Every Post.
7. Get More Followers.
8. Ask a Question.

Most experts agree that a good engagement rate is between 1% and 5%. Rates depend on the industry, audience size or type, and the style of content published. HootSuite says the average rate of engagement in 2020 was about 4.59%.

Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.

Engagement Rate

• The median across all industries is 0.98%.
• Industries like Higher Education (3.19%), Sports Team (1.79%), and Influencers (1.42%) have the highest engagement rate on Instagram, while Health & Beauty (0.51%), Fashion (0.51%), and Retail (0.60%) have the least engagement on Instagram.

In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer’s profile. So when you are deciding what influencer to work with, or comparing a cohort of influencers, make sure you consider engagement rate.

3% to 9%

In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer’s profile.

4.7%

A good/average reach rate on Instagram is between 1% and 3.5%, whereas the global reach rate is 34.37%.

10 ways to boost your Instagram reach today

1. Find your optimal posting times.
2. Experiment with videos.
3. Host contests or ask questions to encourage engagement.
4. Curate user-generated content.
5. Tell Instagram Stories.
6. Go live on Instagram.
7. Use Instagram ads.
8. Post less.

What are the best times to post on Instagram?

• Best times: Tuesday 11 a.m.–2 p.m., Monday through Friday 11 a.m.
• Best day: Tuesday.
• Worst day: Sunday.

It’s generally recommended to post at least once per day, and no more than 3 times per day, on Instagram.

How to beat the Instagram Stories Algorithm in 2021 with content?

1. Find adequate design tools for the branded look of your Instagram feed. To have a branded look, you need to create basic rules around your Instagram feed.
2. Adjust images before posting them.
3. Create posts that your audience will save.

In this article, we’ll go step-by-step to show you how to get your first 1000 engaged followers on Instagram.

1. Complete your bio.
2. Connect to your friends.
3. Look for your audience.
4. Consistency is key for how to get more followers on Instagram.
5. Post content that’s interesting to your audience.
6. Be consistent.
7. Start a conversation.

Instagram. You need a minimum of 5,000 Instagram followers and 308 sponsored posts a year to generate $100,000. That may be easier than you think: A recent HBO documentary showed how everyday people can manipulate Instagram and other platforms to become famous online influencers.