Highly persuasive speakers start their presentation or speech with an emotional punch, not only to gain the audience’s attention but also produce a positive response. Your audience will make an instant judgement about whether your talk is relevant and interesting to them.

There are a lot of reasons why being persuasive is an important professional development skill in business life, as well as personal. Most importantly, persuasion helps people take actions that will actually be in their benefit, despite the mental roadblocks they might have that prevent them from doing so.

Persuasive people establish their ideas assertively and confidently, without being aggressive or pushy. Pushy people are a huge turn off. Persuasive people don’t ask for much, and they don’t argue vehemently for their position because they know that subtlety is what wins people over in the long run.

The persuasive purpose is used to convince, or persuade, the reader that the opinion, or assertion, or claim, of the writer is correct or valid. Persuasion is more selfish than argument (debate). Argument attempts to arrive at a logical solution to an issue.

Here are seven effective methods to open a speech or presentation:

1. Quote. Opening with a relevant quote can help set the tone for the rest of your speech.
2. “What If” Scenario. Immediately drawing your audience into your speech works wonders.
3. “Imagine” Scenario.
4. Question.
5. Silence.
6. Statistic.
7. Powerful Statement/Phrase.

For the purpose of this speech, the body should be about two minutes long. You should spend about 40 seconds per point. sure you articulate these ideas in a logical format.

Do:

1. Summarize the main points of your speech.
2. Restate your purpose or thesis.
3. Create closure, a sense of finality.
4. In persuasive speeches, make a final call for commitment or action.

The call to action which comes right before the end of a persuasive speech is where you clearly tell the audience a role they can play after they leave your talk. The CTA gives audience members concrete tasks to tackle, and these tasks are ones that must be completed in order to bring your ideas to fruition.

Sentence #1: restate the thesis by making the same point with other words (paraphrase). ~ Example: Thesis: “Dogs are better pets than cats.” Paraphrased: “Dogs make the best pets in the world.”

Guidelines for a Strong Speech Call-to-Action

1. Make your call-to-action clear and direct.
2. Have your audience act quickly.
3. Lower barriers to action.
4. Focus on benefits for your audience.
5. Customize your call-to-action for each person.

“Shop,” “Sign up,” “Discover,” “Try,” “Watch,”and “Start” are all examples. They directly telling customers what they should do next, which is what you want. You want to be really specific with the action words you choose and the instructions that follow them.

Call To Action! – “Call to action” is a persuasive technique used by writers, television ad makers, and is used in many other mediums. Call to action uses specific phrases such as, (in advertising),”buy now!” And “call now”, or in an argument, “We need to”, “it is essential that” or even “enrol now”.

Effective calls to action usually feature command verbs, a clear and concise language, and a well-reasoned argument.

A call to action (CTA) is a prompt on a website that tells the user to take some specified action. In digital marketing this can take the form of the text on a button (a CTA button) or a web link and in email campaigns CTAs are often links to a web page where the user can take further action.

Focus the copy on what the person is getting, not what they’re giving. For example, never write “buy now” on a CTA button. Instead, use something like, “enroll now” or “get my copy!”