A good tagline is primarily functional. It should explain the unique value that your business offers as clearly as possible. Sure, many classic taglines are pretty smart. “Let your fingers do the walking” is a clever play on words.

Let’s take a look at some of the standouts from famous companies:

• Tide’s In – Dirt’s Out (Tide)
• There are some things money can’t buy.
• Good Food, Good Life (Nestle)
• Because You’re Worth It.
• Save Money.
• The Quicker Picker Upper (Bounty)
• i’m lovin’ it (McDonald’s)
• America Runs on Dunkin’ (Dunkin’ Donuts)

The definition of a slogan is a distinctive or identifying phrase often used in advertising or to represent a product. An example of a slogan is an advertising phrase associated with a particular company or product, such as the Pepsi Generation.

How to create a memorable slogan: 8 useful tips

1. Logo first. For the maximum effect, pair your slogan with a powerful logo.
2. Take enough time.
3. Keep it simple.
4. Use humor.
5. Be honest and don’t overpraise yourself.
6. Think about your target audience.
7. Think about what makes your brand special.
8. Rhythm and rhyme.

A tagline usually is a three- to seven-word phrase that accompanies your logo. The purpose of a tagline is to quickly express your company’s most important benefits to your target customers. It also serves as a repeatable callback to your services that may compel customers to revisit your brand.

How to Write a Great Tagline

1. Step 1: Write a paragraph that explains who you are and what you do.
2. Step 2: Condense that paragraph into one line.
3. Step 3: Condense even further.
4. 4) Test your taglines with your customers and employees.

How to Do it: 7 Tagline Tips

1. Focus.
2. Make it meaningful: Convey a message that your target audience will care about and understand.
3. Make it memorable.
4. Keep it short.
5. Say it out loud.
6. Integrate it into your logo design.
7. Make it yours.

A perfect example of a descriptive tagline is Walmart’s tagline – Save money. Live better. Another good example of a descriptive tagline is KFC’S It’s finger-lickin’ good.

Keep It Simple Simplicity is what you’re aiming for. Slogans absolutely cannot go over one sentence and five dollar words such as “olfactory” should be avoided. Some rules are made to be broken; if there is a five dollar word that rolls up a few sentences of meaning in one word, go for it.

A tagline is a hook to entice the reader into reading a story. If you think of some of your favourite novels, the tagline often appears on the front cover — catchwords which hint at what lies in store for the reader.

ˈmæntrə) A commonly repeated word or phrase. Synonyms. shibboleth slogan motto catchword.

A tagline is defined as “a catchphrase or slogan, especially as used in advertising, or the punchline of a joke.” When it comes to marketing, a tagline is your business’ mantra; it tells people who you are and what you stand for in a few succinct words.

In business, a tagline is one or two phrases that provides clarity, entertainment, or emphasis to help highlight a brand’s mission, purpose, or culture. Taglines help consumers feel more connected to brands.

A tagline is a rope attached to a load during a lifting operation to allow a rigger to control swinging and/or rotation of a suspended load. Do not try to pull a load out of plumb to (say) align over holding bolts!

If your slogan is more of a tagline and will fit, place it near the top your page near the logo. A tagline simply states what you do or how you do it in very few words. Think of “Just Do It” from Nike. A slogan can also be more of your value proposition or philosophy and explain the value you bring to the consumer.

Don’t: make your logo slogan too long Great slogans are usually short, (around 4 words or less), and attention-grabbing by way of humor or some other creative hook. It’s no coincidence that they’re three words in length. The fact is, these catchy slogans are short and therefore, easy to remember.