Apple just had a Wonderlust blowout event last month, where they unveiled the iPhone 15 series, the Apple Watch Series 9, the Apple Watch Ultra 2, and an AirPods Pro 2nd gen with a Type-C port. While reports from respected analysts such as Ming-Chi Kuo claimed there would be no more things in 2023, Apple has announced a strikingly different October launch event dubbed "Scary Fast" scheduled for October 30. It suggests that Apple is far from done for years. Now, if you're curious about what products Apple will launch at its Scary Fast event, we've put together this guide based on leaks and rumors. So, let's get right into it.

In another rarity, Apple has confirmed the headliner for the terrifyingly fast launch event, or at least most of the keynote: the Apple Mac. If you visit Apple's event page, you'll see the Apple logo for the event change to the Mac Finder icon. So now we know that the event's spotlight will be on Macs, which will come as a surprise to those who claim we won't see anything significant from Apple for the rest of 2023.

Fast in "Scary Fast" also likely signifies the improvement in performance of upcoming devices as we are expected to see the new M3 chip. That said, here's everything you can expect from Apple's Scary Fast event:

While several reports from respected analysts insisted the M3 won't arrive until next year, Kuo says in a new post on X: "I think the M3 series MacBook Pro will be the focus of the October 30th media event." Additionally, as Mark Gurman reported in August himself, Apple has tested the M3 Max and M3 Pro 14-inch and 16-inch MacBook Pros, which include up to 16 CPU cores and 40 GPU cores, setting the stage for its most powerful laptops computers ever. If these reports come true, this is big news, and Apple can say the M3 is scary fast. I think the M3 series MacBook Pro will be in focus on October 30th. I previously predicted that a launch this year is unlikely due to limited shipments in 4Q23 (less than 400-500,000 units total). If new MBPs are launched in Nov-Dec, the tight supply will last in 1Q24 unless demand weakens. pic.twitter.com/R6tVIYyQop — 郭明錤 (Ming-Chi Kuo) (@mingchikuo) October 24, 2023