Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services.

The message of an advertisement that is aimed at communicating a meaning must be clear, because it is geared at clarifying the doubt of the consumers about the product and/or service. The communication role of advertising includes informing, persuading, reminding and reinforcing.

A good ad will increase sales and brand awareness. For consumers, advertisements are not what consumers need; yet, an ad is a great way for consumers to find out about the products or services they do need. Understanding the way advertising affects consumer behavior will help you to create stronger, more memorable ads.

Advertising helps a business to earn profits by enabling more people to know about the products and services and thus resulting in more sales. Advertisements help the consumers to make decisions regarding which product and service to buy. With the help of advertisements, a consumer gets the best possible options.

Without advertisement, many forms of mass media such as newspapers, radio, magazines, and television, might not exist as they do today. Advertising positively impacts society because it helps maintain mass communications media, making them much less expensive for the public.

The most successful advertising should affect people’s daily lives by making them simpler. Content marketing has created the expectation that marketing can be informative, specific, and result in increased knowledge and awareness….

The 5 Most Sales-Effective and Cost-Effective Ad Types in 2019

• 1. Facebook Ads. Facebook Ads (which includes its sister company Instagram Ads) is one of the more results-effective and cost-effective ad types across the board.
• Google Search Ads.
• Google Display Ads.
• LinkedIn Ads.
• Bing Ads.

Reference groups are considered a social influence in consumer purchasing. They are often groups that consumers will look to to make purchasing decisions. So if a reference group endorses a product, either through use or statements about the product, those that look to the group will often purchase that product.

Price Determination: 6 Factors Affecting Price Determination of…

• Product Cost: The most important factor affecting the price of a product is its cost.
• The Utility and Demand: Usually, consumers demand more units of a product when its price is low and vice versa.
• Extent of Competition in the Market:
• Government and Legal Regulations:
• Pricing Objectives:
• Marketing Methods Used:

Convenience influences purchases Although consumers said that price and quality were the most important factors when making a purchase, 52% said that half or more of their purchases are influenced by convenience. Shoppers can no longer afford to spend hours picking up their groceries or a day looking for an outfit.

Whether or not your offerings are truly convenient will go a long way in helping you better serve your customers. The easier it is for them to get needed information and complete a purchase with you, the happier they’ll be. In the long run, convenience may just decide your ability to grow your business.

Some businesses view customer convenience as “making it slightly easier” to buy their products or to do business with them. Customers want ultimate ease of purchase in all parts of the buying continuum – not just the main transaction or point of sale.

The Importance of Convenience and Why Having a Great Product Is Not Enough. Having a great product or service is one thing, but if the experience you provide is not convenient for your customers, you might be in trouble. It boils down to convenience. Convenience is all about making the experience easy and clear.

Examples of convenience products are bread, soft drinks, pain reliever, and coffee. They also include headphones, power cords, and other items that are easily misplaced. From the consumer’s perspective, little time, planning, or effort go into buying convenience products.

Customer convenience is any element of customer experience that saves the customer time and effort. It is common for products, services, environments and processes to be designed to offer customer convenience. Customers are often strongly motivated to save time and effort.

Convenience products are bought the most frequently by consumers. They are bought immediately and without great comparison between other options. Convenience products are typically low-priced, not-differentiated among other products, and placed in locations where consumers can easily purchase them.

Convenience products can be subdivided into three groups ie; Staples, impulse, and emergency.

Convenience Products are usually low priced, easily available products that customer buys frequently, without any planning or search effort and with minimum comparison and buying effort. Such products are made available to the customers through widespread distribution channels-through every retail outlets.