Churchill’s ‘We shall fight on the beaches’ speech on 4 June 1940 is a eulogy to the British war effort that has been immortalised in popular memory of the Second World War. As Churchill famously warns in the speech, “We must be very careful not to assign to this deliverance the attributes of a victory.

Churchill began by praising the United States, which he declared stood “at the pinnacle of world power.” It soon became clear that a primary purpose of his talk was to argue for an even closer “special relationship” between the United States and Great Britain—the great powers of the “English-speaking world”—in …

Churchill: The “British Bulldog” You ask, what is our policy? I can say: It is to wage war, by sea, land and air, with all our might and with all the strength that God can give us; to wage war against a monstrous tyranny, never surpassed in the dark, lamentable catalogue of human crime. That is our policy.

A motto is a slogan or favorite saying, like “When life hands you lemons, make lemonade.” A motto is something you might see on a t-shirt or bumper sticker — a short sentence or phrase that has meaning for that person. Some mottoes have to do with politics, religion, or another belief.

A personal tagline is part positive affirmation, part personal branding, and part elevator pitch. A tagline is a simple, positive statement declaring specific goals in their completed states. Your tagline states what you expect from yourself and what others will experience from being around you.

A perfect example of a descriptive tagline is Walmart’s tagline – Save money. Live better. Another good example of a descriptive tagline is KFC’S It’s finger-lickin’ good.

Your personal tagline is a short and sweet sound bite that says what you do and why you do it. It’s your mission, the purpose of your work. It’s not about impressing people and getting them to hire you. It’s about getting a conversation started.

A tagline is a short slogan used to reinforce a key aspect of a product or brand. In the context of professional services firms, a tagline is usually part of a firm’s identity (as opposed to an ad slogan) — so it usually appears in conjunction with the firm’s name and logo.

Here’s what they said:

1. Keep It Simple. We see so many taglines that try to say too much.
2. Avoid the Marketing Meeting Effect.
3. Tell a Story.
4. Explain Your Offering.
5. Communicate With Clarity.
6. Describe Who You Are.
7. Require a Double Take.
8. Keep It Short and Simple.

Here are some guidelines to develop your tagline:

1. Google your phrase and see who else uses that tagline.
2. If you’re using your personal brand tagline internationally, know how your words translate into other languages.
3. Keep it short and make sure that it’s consistent with your brand.
4. Make sure that it’s easy to say.

In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product.