Meta has updated the WhatsApp Business app with some pretty neat features. Recently, the platform gained the ability to provide a "click-to-message ads" option with preset options for customers. Now, in its consistent effort to bring new features to Whatsapp Business, we have some updates that will make business easier for business owners. Continue reading below to know more.

WhatsApp has published an official blog post detailing the features. The first update is in the form of WhatsApp Ads. You can now "create, buy and publish" Facebook and Instagram ads directly from the WhatsApp Business app. This means that in the future you no longer need to have a Facebook account to create ads. This means that to get started, all you need is a verifiable email ID and payment method.

Simply design your ad, add your preferred payment method, complete your transaction, and that's it! Once it's done, your customers will be able to see your ad and click on it to interact with it. When you click on it, a chat-like window opens where your customers can see the ad, ask questions about it and make purchases then and there.

The next update appears in the form of Customer Reach for WhatsApp Business account holders. To help you quickly connect with your customers and easily scale your business, WhatsApp Business will soon let you send personalized messages to your potential customers. This will add a personal touch to your messages and ensure higher conversion rates. So let's say you've created an ad for one of your products. Now, when it's time for you to share that information with your client, Whatsapp will attach an auto-generated template where you can type the name of the client before sending out the message. This is for when you are reaching out to a specific customer.