WhatsApp is working hard to redesign its Android app and also improve existing features. Recently, we saw the messaging giant testing features like usernames and a screen sharing feature. Now it seems that WhatsApp is planning to improve the Status tab with a new feature for business profiles. Check out the details below.

According to a WABetaInfo report, the messaging giant is testing a new status archiving feature as part of the WhatsApp Business beta for Android 2.23.11.18. This feature allows businesses to re-share their previously made status updates with their customers whenever needed.

As you can see from the screenshot above, if your account is eligible, you will get a banner message on the Status tab. You can enable Status Archive by clicking the Archive Settings option. Once activated, any status updates you post going forward will still be available to you even after the standard 24-hour period for up to 30 days. This is similar to how you can view Story Archives on Instagram.

Archived status updates are private and are only visible to the respective business account. Additionally, you can also change your archive settings and view your archived updates directly from the Status tab. This can prove to be a very handy feature as it allows businesses to repost their stories for maximum reach and engagement. This feature will also benefit businesses during their regular campaigns and promotions. Businesses will also have the option to create Facebook and Instagram ads using archived status.