Just days after WhatsApp got permission to expand its WhatsApp Pay user base to 100 million in India, reports suggest that the Meta-owned messaging giant is now looking to attract new users by offering them cashback rewards. The company will reportedly start by offering a cashback of up to Rs 33 on UPI transfers to entice more Indians to use its in-app payment service. Here are the details.

According to a recent report, citing a couple of internal sources, WhatsApp will soon launch a cashback rewards program in India to enable users to earn cashback rewards for making UPI payments through WhatsApp Pay. Furthermore, the report mentions that the company is testing ways to offer similar incentives to users for merchant payments.

According to one of the internal sources, WhatsApp will offer up to Rs 33 as cashback to users for making UPI transfers to contacts using its payment service. Users will be eligible to earn cash back for three transactions, and there is no minimum limit on the amount they send. It means you can send Re 1 to one of your WhatsApp contacts and earn Rs 33 for it.

We saw WhatsApp test a similar cashback rewards program late last year during which it offered Rs 51 cashback to WhatsApp Pay users in India. While it was limited to select WhatsApp beta testers on Android, the current cashback program will reportedly be available to all users by the end of May.