Despite Johnny Depp's legal troubles, Dior's risky marketing decision to keep him as the face of the brand turned out to be a winning strategy.
Did Dior MAKE A MISTAKE? Johnny Depp's Controversial Ad Explained!
In the world of luxury fashion and beauty, a positive brand image is the most important component to ensure success. Therefore, companies often invest millions of dollars to ensure that their marketing remains consistent and resonates with their target audience. Dior on the other hand had other plans when they chose to continue their relationship with brand ambassador Johnny Depp despite his legal troubles with ex-wife Amber Heard.
Still, one can't deny giving credit to a risky Dior ad featuring the actor, which shows a genius marketing strategy even if it was left in the shadow of the infamous Heard-Depp trial.
Johnny Depp's defamation case against ex-wife Amber Heard was disastrous for his career. While he lost several roles, deals, friends, fans and more, the actor's relationship with French luxury fashion house Dior continued unabated. The face of Dior Sauvage fragrance for several years now, Depp's association with the brand during his legal troubles has caused enough controversy.
