EdgeRank is the name commonly given to the algorithm that Facebook uses to determine what articles should be displayed in a user’s News Feed.

To make a free phone call from Facebook.com, Messenger.com, or the Messenger app, open a conversation with the recipient and select the phone icon at the top of the message box. While you’re in a voice call on Facebook, select the video button to request that the recipient enable video on their side.

Yes, Facebook tracks who you call and text and how often, but that’s only because you gave the network permission to do so. “Call and text history logging is part of an opt-in feature for people using Messenger or Facebook Lite on Android,” Facebook said in a blog post shared on Sunday, March 25.

What is Frequency? Simply put, Frequency is the average number of times a user sees your ad. It is found by dividing impressions, which is the overall number of times your ad was displayed, by reach, which is the number of unique people who have seen your ad.

Here are ten things to help increase your organic visibility on the Facebook platform.

1. Create and share great content.
2. Know your audience.
3. Post often, but make it count.
4. Timing is everything.
5. Avoid engagement bait.
6. Harness hashtags.
7. Generate user interactions.
8. Reply, reply, reply.

The Facebook algorithm controls the ordering and presentation of posts, so users see what is most relevant to them. Rather than publish content chronologically, posts and ads are presented based on what Facebook sees as relevant to you, the user.

You will not be charged for any call you received via Facebook Messenger unless you are connected to your service providers cellular data network. Wi-Fi calls are free to make.

Unfortunately (or fortunately it depends on your point of view) for reasons related to privacy, Facebook does not allow you to know when a person is actually chatting with another person, much less with whom.

Because Messenger calls are conducted over a cellular data connection or Wi-Fi, they are not subject to the same wiretap laws as standard phone calls, which law enforcement can gain access to with a proper warrant.

Facebook defines frequency as the average number of times each person saw your ad. It’s important to note that this is an estimated metric. This means that it’s not always an exact number. Remember that (Impressions divided by Reach) = Frequency.