3 components of attitude are; Cognitive Component. Affective Component. Behavioral Component.

Structure of Attitudes

• Affective component: this involves a person’s feelings / emotions about the attitude object.
• Behavioral (or conative) component: the way the attitude we have influences on how we act or behave.
• Cognitive component: this involves a person’s belief / knowledge about an attitude object.

An attitude may be defined as an internal affective orientation explaining an individual’s action (Reber 1995). They comprise four components: cognitive, affective, evaluative, and conative.

Attitudes are thought to have three components: an affective component (feelings), a behavioral component (the effect of the attitude on behavior), and a cognitive component (belief and knowledge). Attitude is our evaluation of a person, an idea, or an object.

The evaluation attitude is a “predisposition to continually examine and analyze the competencies we attain.” Evaluation is a critical component of the cyclical learning process. It does not just occur formally at the conclusion of activities, but informally as well, by all involved, throughout the project or task.

Behavior component of attitude Behaviors are defined as overt actions of an individual. It means your intention to behave in a certain way may or may not translate into how you actually behave.

The evaluative component represents the extent to which individuals like or dislike their self-defined identity and reflects their self-esteem. The conative component corresponds to individuals’ motivations to maintain or change themselves as a result of discrepancies between their real selves and their ideal selves.

Every attitude has three components that are represented in what is called the ABC model of attitudes: A for affective, B for behavioral, and C for cognitive. Although every attitude has these three components, any particular attitude can be based on one component more than another.

So, to review, an evaluative essay contains three key elements: judgment, criteria and evidence.

Looking at attitude as being made up of three components — cognition, affect and behavior helps to illustrate the complexity of attitudes.

The tricomponent model of attitudes consists of three parts: a cognitive component, an affective component, and a conative component. The cognitive component captures a consumer’s knowledge and perceptions (i.e., beliefs) about products and services.

As attitude is a positive or negative evaluation of an object, it influences an individual’s behavior towards that object in a favorable or unfavorable manner. For example, if someone has a negative attitude towards junk foods consumption, he will avoid eating junk foods and will advise others not to eat junk foods.

Affective Component. Affective component is the emotional or feeling segment of an attitude. It is related to the statement which affects another person. It deals with feelings or emotions that are brought to the surface about something, such as fear or hate.

The cognitive component of attitudes is heavily dependent upon your experiences with the attitude object and information gained from other sources. So remember, the next time someone asks you what your thoughts are about something, what they’re really asking you about is the cognitive component of attitude.

Attitude refers to our evaluation of some object, idea, situation, group, or person. What you are evaluating is referred to as the attitude object. The attitude object in this example is volunteering at a pet shelter. The three components of attitude are affective, behavioral, and cognitive.

Attitude are predispositions of purpose, interest or opinion of the person to assess some objects in a favourable or an unfavourable manner. Attitude are different from values: Values are the ideals, whereas attitudes are narrow, they are our feelings.