So, the main purpose of a blog is to connect you to the relevant audience. Another one is to boost your traffic and send quality leads to your website. The more frequent and better your blog posts are, the higher the chances for your website to get discovered and visited by your target audience.

A blog keeps content fresh and gives you continual opportunities to write articles surrounding key search terms. According to Demand Metric, on average, companies with blogs produce 67% more leads per month than companies without blogs. Your blog gives others content they can link to in their content.

6. Advantages and disadvantages

Cyberbullying doesn’t just happen to kids – adult bloggers are often at risk, too. Harassment, even if it’s contained to the Internet and not “real life,” is no joke and can have serious emotional and psychological effects on the victim.

Blogs are a type of website. The only difference is that blogs have frequently updated content and websites tend to be much more static and is organized into pages. A blog can be a website on its own or a part of a bigger site.

If you just want to create a personal blog, you can do so for free through WordPress.com. And if you want to host a blog on your own server with your own domain name, you can do so for under $50 a year. Check out my list of the best web hosts to find the right hosting plan for your blog.

Despite the fact that they have added some new SEO features, BlogSpot still lacks in SEO optimization. In a nutshell, the Blogger platform is better than WordPress when you are creating a blog for no other reason than you want to write. For making money or creating a long term impact, WordPress platform is better.

You Can Have It All If it all seems overwhelming, and you’re still not sure you want to say goodbye to your blog, you can have both. Add your blog onto a new website, or keep your blog, but be sure to include plenty of links to your site so your readers know where to find the type of content they want.

Here are some tips to make a Blogger blog look and feel more like a full-service website:

1. Buy a custom domain name and point your account to it.
2. Play with the advance layout options to customize the look of your site.
3. Add page tabs (About, FAQ, Contact).
4. Add a contact form.
5. Add social media icons.
6. Add a favicon.

To change the blog to a website, If you want to use the same post contents, you may copy them and then create new pages. Using menu, you can arrange and control their display on your site.

Blog Branding – How To Ensure It’s Not Just Another WordPress Blog!

1. Pick your blog’s name with care.
2. Choose a memorable address.
3. Give your blog a tagline.
4. Select your blog’s theme.
5. Determine your blog’s color palette.
6. Create a set of graphics and visual cues.
7. Determine the typeface.
8. Decide on photograph presentation.

Brand blogging community is identified as an online brand community, where bloggers, brand representatives, and readers act together and commonly form a community that produces blog content.

How to Brand Yourself: 14 Steps to Creating a Powerful Personal Brand

1. Step 1: Determine your unique value proposition.
2. Step 2: Find out how others see you.
3. Step 3: Identify your goals.
4. Step 4: Identify your target audience.
5. Step 5: Reorganize your priorities.
6. Step 6: Pay attention to the details.
7. Step 7: Update your resume.

A well-written blog can build a brand that people can trust. At the same time, a good blog helps a brand pass on relevant information and tools to its users – like the one below you may recognize. B usiness blogging is a marketing tactic that uses content marketing to get your business better online visibility .

Five Steps to Craft a Blog Content Strategy

1. Define your goals.
2. Perform some target market research.
3. Come up with topic ideas and keywords to target.
4. Create a content calendar.
5. Build amazing content.

The important part is the quality of your posts. Blogging and posting relevant content is an incredibly useful tool to increase traffic to your website and to your services. That helps with SEO immensely because it gives Google and other search engines a reason to re-crawl your website to find new content to index.

How to Use a Blog to Promote Your Business

1. Know Your Purpose. There are a lot of different reasons that you could be using a blog to promote your business, including:
2. Identify Your Target Audience.
3. Identify What Your Audience is After.
4. Write Content that is Genuinely Helpful.
5. Include Calls to Action.
6. Network.
7. Use Social Media.
8. Grow Your Email List.

Marketers using blogs have to be careful of destroying its own reputation because saying the wrong thing even if it is not intentional people can take it in the wrong way. Especially nowadays, social media has grown and became very big in the past decade, the word gets spread around quicker.

3. Fix the Errors. On my site the typical reason why a blog post is not secure is because of something called an insecure image call. Usually, this happens when I embed a banner ad in the body of my blog post or in my sidebar.