The human brain can process visuals up to 60,000 times faster than text. When it comes to marketing, this means that content created with visuals is naturally is more engaging and interesting for users. …

Illustrations in advertisements use unique visual effects. These effects make an ad more interesting so it can attract the most viewers possible. Effective images are those that command attention and communicate some feeling to an audience.

Visual content plays an essential part in our lives. When it comes to advertising, it is, first of all, a powerful way to draw someone’s attention. Videos and pictures tell a story a thousand times more efficiently than spoken or written words. Moreover, they allow you to tell your story while using less ad space.

The core reasons it’s so important to use images in a presentation is because using visuals: Saves you time when creating your presentation, and. Makes your presentation more effective and engaging, and. Helps your career (by gaining a reputation as an effective communicator)

Understanding the visual elements of art is of key importance to see like an artist. Rather than looking at an object as what it represents, you will learn to see that object as an arrangement of different visual elements (shapes, textures, colors, lines, etc).

Traditional way of looking at art, namely the visual arts, suggests that there are five basic elements of an art work – line, shape, color, texture and space. You might find form singled out as a separate category, defined as a three-dimensional alternative to shape.

Visual hierarchy is a tactic many graphic designers use to achieve a layout that gets the right message across and is appealing to the eye. Below are the five components of visual hierarchy: scale, color, contrast, alignment, and proximity.

The Visual Grammar The gurus identify and offer examples of the visual elements used to analyze images: content, framing, composition, focus, lighting, angle, and color.

The process of branding is complete only when you have carefully defined and considered these five key elements: promise, position, personality traits, story and associations.

Here are four steps to building a successful brand.

• Define how you want to be perceived.
• Organize your business based on this promise.
• Communicate your promise.
• Be consistent.

Brand creation involves creating key brand elements such as a unique visual expression, brand personality and positioning that identifies and differentiates a product from it’s competitors. Our mission is to create a brand that is unique and holds its own position in the desired market.

There are 6 integral criteria for choosing your brand elements:

• Memorability.
• Meaningfulness.
• Likability.
• Transferability.
• Adaptability.
• Protectability.

What Are The Key 4 Elements Of Visual Identity For Brands?

• Logo. A logo is a visual representation of branding and a graphic symbol of your business and its identity.
• Fonts And Typography.
• Photography And Imagery.

The elements of brand identity:

• Name.
• Logo.
• Color.
• Slogan.
• Image.
• Shape.
• Graphics.
• Typography.

10 Elements You Can Use to Help Develop Your Brand Identity

• Brand Name. Brand name refers to the word or words used to identify the company, product, service or concept.
• Logo. Simply put, a logo is the visual trademark that identifies the brand.
• Theme Line.
• Shape.
• Graphics.
• Color.
• Sound.
• Movement.

There Are Many Types of Brands

• Individual Brands. The most common type of brand is a tangible, individual product, such as a car or drink.
• Service Brands.
• Organization Brands.
• Personal Brands.
• Group Brands.
• Event Brands.
• Geographic Place Brands.
• Private-Label Brands.

Here is a list of nine components that are fundamental for forming an effective brand strategy. Brand Purpose. Brand Vision. Brand Values. Target Audience.

How does Nike score on brand elements?

• Memorable; elements must be easily recognized en easy recalled.
• Meaningful; elements must be descriptive and persuasive.
• Likable; elements must be fun and interesting, rich visual and verbal imagery and aesthetically pleasing.
• Transferable; elements must be within and across product categories.

Nike – The Nike brand promise goes way beyond its famous tagline, “Just do it.” Nike’s brand promise is: “To bring inspiration and innovation to every athlete* in the world.” The asterisk in the brand promise says that if you have a body, you’re an athlete.

Brand Colors Nike primarily used the red and white color palette on its logo for much of its history. The red is meant to exemplify passion, energy, and joy, while the white color represents nobility, charm and purity.

the Winged Goddess of Victory

Converse, Cole Haan, Nike Bauer Hockey, Hurley International and Exeter Brands Group comprise Nike’s affiliate brands group.

John Donahoe (Jan 2020–)

fancy, very fashionable