In targeting the uninformed consumers, the company introduces their brand to new markets. However, it may seem unethical to target an informed consumer group. This is because it may intrude their cultural beliefs and social norms. The products may not best fit the group and introducing them to the people may be wrong.

While there are some good ways to target by group, targeting or excluding by race, sex, sexual orientation or other immutable traits is largely ineffective and, at worst, unethical.

Unethical Behavior Among Individuals Lying to your parents about where you were for the evening. Stealing money from the petty cash drawer at work. Lying on your resume in order to get a job. Talking about a friend behind his back. Taking credit for work you did not do.

According to a Medscape study, doctors themselves described what they considered to be unethical behavior that can occur in their practice. This includes the following: Withholding treatment to meet budgetary or insurance policy concerns. “Upcoding” to secure patient treatment from an insurer.

5 Most Common Unethical Behaviors Ethics Resource Center (ERC) Survey

• Misuse of company time. Whether it is covering for someone who shows up late or altering a time sheet, misusing company time tops the list.
• Abusive Behavior.
• Employee Theft.
• Lying to employees.
• Violating Company Internet Policies.

Ethical communication is fundamental to thoughtful decision-making and responsible thinking. Ethical communication is also accepting responsibility for the messages you convey to others and the short-term or long-term consequences of your communication.

For communicators, the ethical dilemma ranges from judgment of personal behavior to the ethical appropriate- ness of designing communication programs with one ultimate objective: to change the behavior of a target audience.

Reporting and Dealing with Unethical Behavior at Work:

1. Documenting:
2. Collect witnesses:
3. Ensuring unethical behavior:
4. Sharing with others:
5. Report to supervisor:
6. Seek help from ethics department:
7. Schedule a confidential meeting:
8. For serious issues:

Ethical Issues In Counseling With Children And Adults

• Maintaining Boundaries. The most common ethical issue faced by mental health professionals is maintaining boundaries.
• Professional Ability.
• Personal Problems.
• Maintaining Confidentiality.
• Respecting Client Differences.
• Getting the Authorities Involved.
• Maintain Their Role.
• Maintaining Therapy.