The average is the value that can replace every existing item, and have the same result. If I could throw away my data and replace it with one “average” value, what would it be? One goal of the average is to understand a data set by getting a “representative” sample.

To get average speed, s , divide total distance by elapsed time: Dt. To get elapsed time, t , divide total distance by speed: Ds. To get distance, D , multiply speed times the amount of time: s × t.

SI unit of average speed is m/s, and is a scalar quantity, which means it has only magnitude.

On average maintaining a lower bounce rate is an essential part of your SEO. Normally, your bounce rate should be between 26% – 70%. On average you should maintain between 41% – 55%. However, if you could lower it down to 26% – 40% that’s excellent.

Average Time on Page is a metric that tracks the average time spent on a particular page by users. A low Average Time on Page where it should be longer can indicate that the user does not find the content interesting or engaging enough to spend time on it.

Benchmark: What Is a Good Average Session Duration? According to our research, a reasonable benchmark for average session duration is between 2-3 minutes. A good average session duration, then, might be anything above three minutes.

Share: Visit Duration is the average amount of time visitors spend on a website within a session.

When time on page is too long Again, understanding the content on each of your pages is important. Most business sites are looking for conversions (visitors who become loyal customers), so a lot of time spent reading about a product can indicate that customers are confused about what you are offering.

A session-duration is defined as the time frame during which there are regular active interactions occurring from a user on a website. The session is timed out when there is no activity from the user for a pre-defined time duration (30 minutes by default).

Google Analytics always presents the average time on a page using this formula 00:00:00 to clearly differentiate between minutes and seconds. The average session duration for traffic coming from direct traffic is 44 seconds.

As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

The page depth metric or pages per session (also pages/session or average page depth) indicates the average number of pages visited by a user within a session. This metric is a standard option in Google Analytics that can be used to understand visitor behavior and optimize the site with the knowledge gained.

For a given dimension item, add all page depths for that dimension item, and divide it by visits. The resulting number is the average page depth, rounded to the nearest integer. Dimension items with an average page depth of 0 means it was frequently on the first page of the visit.

The entry rate is the percentage of visits starting on a particular page or content area of a website. The entry rate is calculated as the number of entry page views divided by the total number of visits.

The unofficial industry standard is 2 pages per session. For most sites, the goal is keep users engaged, nurture their interest, and get them to take the next step. More pages per session often indicates that your users are highly engaged and willing to explore more of your site.

Here are 10 of them.

1. Make Your Site Easy to Navigate.
2. Add Site Search if You Don’t Already Have It.
3. Use Internal Links Within Posts.
4. Add a List of Related Posts at the End of All Blog Posts.
5. Make Sure Sidebars Are Helpful.
6. Ensure Pages Load Quickly.
7. Improve Upon Your ”Greatest Hits”
8. Plan the Occasional Multi-Part Series.

However when you have bounce rates in the 90 to 100% range, it basically means you are failing to attract your visitors deeper into your sales funnel. Its a indicator an unhealth funnel that is caused by poor landing pages, wrong keywords or audience targeting and many times even a technical issue.

11 Easy Ways to Reduce Your Bounce Rate

1. A Brief Note About the Problems with Bounce Rate.
2. Optimize Page Load Time.
3. Make Your Content More Accessible with Smart Formatting.
4. Use Sidebar Widgets and Promotions Sparingly.
5. Cross-Reference Bounce Rate with Time on Site.
6. Ruthlessly Optimize for Relevance.
7. Include a Single, Clear Call to Action.

“Bounce Rate is a way of measuring the number of people who left your website after viewing only one page. While the goal behind this metric is to give you an indicator of which pages on your site fail to draw in visitors, I find that bounce rate is a terrible indicator for success of a company.

As a broad rule of thumb, you’re aiming for a website bounce rate of under 40%. Between 40% and 55% is usually okay, while 55-65% shows significant room for improvement. If your bounce rate is above 90% or below 20%, that often indicates a tracking or code installation error.

It is likely inaccurate, and it could be a technical issue with how your analytics tracking code was integrated into the site. Generally speaking, a low Bounce Rate means you are doing well and a high Bounce rate means there could be an issue with your website’s design, usability, SEO/content or functionality.