Graphic design is an important tool that enhances how you communicate with other people. It serves to convey your ideas in a way that is not only effective, but also beautiful.

Objective Goal: Focus on your portfolio and ability to be creative. Seeking a position where I can contribute by using my advanced skills in graphic design and creativity to produce a unique and quality product.

One of the main goals and objectives of a graphic designer is to design a project based on the individual needs of a client. Prior to beginning the design phase of a project, a graphic designer speaks with a client to determine a project’s overall goal, purpose and desired appearance.

With a variety of different types of graphic design specialties available, below are four of the most common areas.

1. Brand Identity and Logo Design.
2. Packaging Design.
3. Web and Mobile Design.
4. Layout and Print Design.

Graphic design influences and reinforces our brand loyalty to the products we buy, the places we shop and eat. The visual language, tone of voice, imagery and colours have all been carefully crafted so that it reaches you, the reader, in a specific order.

Good design is so much more than creating a good-looking product. It is about creating a positive experience for users at every touch point and with every interaction. Design influences what we think, the way we feel and the decisions we make. And when it is exceptionally well-done, good design is virtually invisible.

Graphic design and avant-garde movements influenced entire societies through the aesthetic values they promoted. The industry of graphic design has an impact on culture, on information delivery, on decision making and many more other aspects of our lives.

Good graphic communications can convey the summary of a blog post, showcase a new product, be used to clearly explain statistics, and most importantly, implant itself into your target audiences’ memories. Graphic communication inspires people to take action, it can be emotive and persuasive.

Key skills for graphic designers

• Excellent IT skills, especially with design and photo-editing software.
• Exceptional creativity and innovation.
• Excellent time management and organisational skills.
• Accuracy and attention to detail.
• An understanding of the latest trends and their role within a commercial environment.

In graphic design terms, it can be defined as the creative process of generating, developing and communicating new ideas. It is the first skill that any designer worth their salt will use when starting a new project or given a brief from a client.

Graphic designers create visual text and imagery concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports, etc.