While understanding an audience is important in all types of writing when it comes to technical writing, it’s essential to being successful. When you’re a technical writer, knowing your audience determines what information you present, how you present it, and even how you write about it.

10 Things You Must Know About Your Audience!…1. Who is your audience?

• How old are they?
• What is their education?
• Where do they live?
• Where do they work?
• What do they do for fun?
• What is their lifestyle?
• Where do they hangout when not at work?
• Where do they hangout when online?

In audience-centered speaking, getting to know your target audience is one of the most important tasks that you face. Additionally, learning about the values, attitudes, and beliefs of the members of your audience will allow you to anticipate and plan your message.

So let’s take a look at some of the actionable, practical ways you can better understand your audience.

1. Do your research in advance.
2. Look at your competitors.
3. Create a customer persona.
4. Get to know your clients personally.
5. Monitor reader comments and engagements.
6. Witness external social habits.
7. Conduct surveys.

Why is it important to know your audience? Knowing your audience helps you figure out what content and messages people care about. Once you have an idea of what to say, knowing your audience also tells you the appropriate tone and voice for your message.

In audience-centered speaking, getting to know your target audience is one of the most important tasks that you face. Additionally, learning about the values, attitudes and beliefs of the members of your audience will allow you to anticipate and plan your message.

It helps a business to position their brand and their products/service with a person in mind in both their marketing and selling efforts. Knowing the background, wants, needs, challenges and goals of your audience means you are building a business that isn’t just providing a product or a service.

The minute there’s feedback from the audience, like with the social communication model, you’re talking with your audience. Talking with an audience ensures a better level of understanding. Effective communication means leveraging the social communication model to make sure your team is all singing the same song.

You want people to listen to you and hear you, understand you and what you are trying to say. Good communicators use 3D listening which means they are paying attention to how people perceive their messages, they understand who they are speaking to and establish a rapport.

1. INTERPERSONAL COMMUNICATION MEDIA

• INTERPERSONAL COMMUNICATION MEDIA.
• INTERACTIVE PLAY MEDIA.
• INFORMATION SEARCH MEDIA.
• COLLECTIVE PARTICIPATORY MEDIA.

The clientele and audiences of counseling are normal people. They are not in need of clinical or mental help. They may be the youth in need of guidance at critical moments of their growth, anyone in need of assistance in realizing a change in behavior or attitude, or simply seeking to achieve a goal.

Your customers will notice the difference. Just as the size of an audience can determine how to speak to them, the average age of your audience will influence what they are expecting and how your message should be conveyed.

Three categories of audience are the “lay” audience, the “managerial” audience, and the “experts.” The “lay” audience has no special or expert knowledge. They connect with the human interest aspect of articles.

As noted in Chapter 2, audiences are often formed on the basis of similarities of individual need, interest, and taste. Many of these appear to have a social or psychological origin.