The media is supposed to exist to maintain the bridge between the government and the people. The press is also called the fourth pillar of democracy. The media must act as a third eye to the government and must keep us aware and informed of what is happening around the world.

Freedom of press

Newspapers(Media) are considered to be the fourth pillar of democracy in the modern period, the other three being legislative, executive and the judiciary.

Media as the Fourth Pillar of Democracy. Democracy is considered to be a rule of the people through their elected representatives.

Media has given political parties the tools to reach large numbers of people and can inform them on key issues ranging from policies to elections. In theory, media should be seen as an enabler for democracy, having better-educated voters would lead to a more legitimate government.

Democratic media is a form of media organization that strives to have the principles of democracy underlying not only the production of content, but also the organization of the entire project.

First, it ensures that citizens make responsible, informed choices rather than acting out of ignorance or misinformation. Second, information serves a “checking function” by ensuring that elected representatives uphold their oaths of office and carry out the wishes of those who elected them.

Yes, social media can be used for various noble causes like social welfare activities and promotion of Non-Government Organizations (NGOs). Not only this, but it also helps to change the way people live. It creates awareness and helps people to discover various innovations that help them enhance their own lives.

Apart from imparting knowledge and connecting the world, media serves another role: It spreads awareness about products and services, broadcasting the benefits of specific products and services, via advertising. The advertising industry is huge.